PW-MAR20-50-51-FEC-Profile.qxp_Feature 30/03/2020 16:11 Page 51
FEC Profile
www.parkworld-online.com
Can you tell me about your recent project with Creative Works to create a themed laser tag attraction? I met the owner of Creative Works Armondo over ten years ago and started learning the details of the laser tag world. Early on we determined that a themed attraction was necessary to stay up with modern guest expectations in our market. Picking the theme of a north-west log mill was easy, since our entire facility is themed similar in the historic timber industry of our area. One challenge was to go either metal or wood framed for the upper level. It took a couple months of effort to get confirmation from our local municipality that wood framing would be permitted. This took several hours on the phone with many involved including our architect who coordinated with the City for the permit. Gues ts seem to be very surprised and excited about the level of detail, theming and complex layout of the arena. We spent several weeks going back-n-forth with Creative Works on the arena layout to make it as complicated as possible, so guests feel completely immersed in the experience.
Are there measures in place to ensure that visitors with disabilities or access issues still have a great experience at Langers? Legally we are required per ADA to provide access to all attractions. Yes, we have access available to all attractions including an elevator to the upstairs and ropes course platform. The laser tag arena of course has ramps rather than stairs which is simply an industry standard for laser tag.
What would you say is Langers 'ethos', or its key aim for its visitor experience? An immersive step back in time that brings outdoor activities under one roof to be enjoyed all year long. Whether it’s snowing or 100 degrees outside guests can enjoy the warmth of a campfire, or find adventure in the rafters to ring a bell at 56ft high. The mural of Mt. Hood on the east wall and the 46ft high rock climbing rendering of Smith Rock bring the outdoors to guests so all ages can enjoy.
Do you have plans for any seasonal special events, for example using Halloween or Christmas to help bring in additional footfall and revenue throughout the year? We are planning 2020 now and it will started with a big New Years Eve bowling event and will roll
MARCH 2020
right through Super Bowl, summer outdoor live bands on the front porch and right into Breakfast with Santa Claus next December. We have a large, professional events staff who work daily to design a full calendar of events.
What can the industry expect from Langers for 2020 and beyond? Phase II should be under construction some time in 2021 including a 40,000 sq f electric kart track, ninja warrior course, ziplines over the race track, party rooms, track-side dining, rooftop mini-golf and rooftop dining. We have a lot in store for Phase II and design is well underway. We anticipate this phase opening sometime in 2022, and then we’ll be working on the adjacent hotel, spa, fitness and aquatics centre. We are already in the visioning process and are getting the details lined up for an early 2021 design. The entire process should take about another 3-5 years and when complete will encompass about 175,000 sq ft.
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