PW-MAR20-46-47-Company-Profile.qxp_Feature 30/03/2020 15:45 Page 47
Company Profile
www.parkworld-online.com
business executive, and play like a child all in one day? I think my curiosity for all aspects of our industry has helped me interact with our clients on a number of different levels. In 2018 I became president of Aquatic Development Group where I had the privilege of running an organisation that designs and builds water fun – after all these years I still get to play like a child!” Over his 30 years of experience at ADG, Dunn’s portfolio
includes over 100 design/build projects including many of the most prestigious waterparks in the U.S. His work has received numerous awards over the years including an Aquatic’s International Dream Design award, multiple Brass Ring awards, a WWA Executive Award, and multiple Leading Edge awards for his projects. In 2011 Jim was named to Aquatics International’s “Power 25," a prestigious list of industry influencers working to establish a standard Model Aquatic Health Code (CMAHC) on which he serves as a board member. Today, an ADG team of more than 125 professionals combine
to provide vertical integration across every step of project development. ADG has designed, engineered, and constructed more than 100 indoor and outdoor waterparks and resort waterfronts and over450 pools and rivers around the world. The
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company’s core disciplines include planning and design, engineering, manufacturing, and construction of over 100 projects including 19 design and build indoor waterparks, 15 outdoor waterparks, 28 major waterpark expansions, nine major waterpark renovations, and 10 international waterparks. Their more than 4,000 projects worldwide include more than 450 WaveTek wave systems, more than 100 FlowRider surf simulators in North America, and ten indoor waterparks using ETFE (Ethylene Tetra Flouro Ethylene) transparent roofing.
Making Waves “We’ve got products in more than 20 countries,” says Dunn. “Our design-build services are continental US based, at least for now. Our primary business is designing and building water parks and water ride attractions in the North America. ADG is also the
supplier of WaveTek technology, which is the world’s leading wave generation equipment powering over 480 recreational wave pools, rivers, surf, and specialty zoo and aquarium applications worldwide. We are very open to working with vendors in the industry that have our same value for quality and service. If you look at our projects, you’ll see that our designs have evolved and the products that we source from the industry have evolved as well.” “The first outdoor waterpark opened in this country
in the 1960s,” notes Dunn, “and since then waterparks have popped up all across the nation in varying market areas, tailored to different demographics, corporately owned and family owned
MARCH 2020
designer and problem solver first. Waterpark design, whether you’re inside or outside, is not just about the pools or slides. There are a number of items that influence the final design and our people are great at finding creative solutions.
parks and the number of parks is climbing every single year. Due to new means of technology and ride advancements, waterparks are continuing to improve and expand their offerings to their guests to set a point of differentiation amongst competing waterparks. Another sector of this industry that has started growing rapidly is the indoor waterpark market. With ever changing weather conditions, indoor waterparks give owners a longer season to capitalize profits on. With projects like the new Kartrite Resort& Indoor Waterpark in Monticello, New York, and Gaylord Opryland SoundWaves Indoor Waterpark in Nashville, Tennessee, there has been a shift in the industry with indoor waterpark design. Incorporating high end architecture, landscaping, ETFE Texlon transparent roofing systems, technology, skill-based attractions and adult-only areas are all new features that indoor waterparks are offering to their guests. Fun for the kids, and fun the adults too!”
Mountainside Rides ADG does not manufacture water slides. Rather, they work with the majority of the main industry water slide suppliers, whoever tends to be the client’s preference. “We don’t think of ourselves as a supplier,” Dunn explains. “We’re a designer and problem solver first. Waterpark design, whether you’re inside or outside, is not just about the pools or slides. There are a number of items
that influence the final design and our people are great at finding creative solutions. Our biggest asset at ADG is that we don’t just
sell water parks a ride or attraction. We employ our indepth approach to look at all project facets like the business model, project goals, target market, budget and project schedule. Each waterpark is different and when we work with our clients we always take all factors into consideration: marketability, differentiation, guest experience, and ROI to make sure that the project is successful.” ADG expanded its line of products and established the ADG Mountainsides
division in 2012. ADG’s unrivaled expertise as an innovator with over 50 years of product design, manufacturing and engineering experience made ADG a perfect candidate to expand their attraction mix with the addition of the mountain coaster and alpine slide. The all-new alpine Mountain Coaster and re-invented Alpine Slide have quickly proven to be the most innovative, safe, and yet thrilling rides on the mountain, and the only ones to be manufactured in the United States. “We’re always looking at new technologies and products to provide our clients with new offerings,”
concludes Dunn. “Our most recent addition to our product line was our Water Rides series, in which we developed to address our client’s need to reduce guest’s time spent in a line, getting them off the line and spending more time having in-water fun. From boogie boarding surf rides, dual beach wave pools, and tidal wave action rivers, ADG’s Water Rides series was an advancement in our product lineand we’re always working to continue growth!”
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