PW-MAR20-35-42-Theming.qxp_Feature 30/03/2020 18:08 Page 38
Special Feature
www.parkworld-online.com
‘Adventureland’ at the Xplore family entertainment centre is the perfect example. “The dinosaur themed, sand projection table, accompanied by trussing on the projector covered in vines and leaves creates the feel of the Jurassic era. The projected content then tells the story that will connect with the visitors.” “A current trend is the use of UV in dark rides,” says Marc,
but it’s not right for every project. It can actually detract from the theming and the story you wish to tell, although it can look spectacular for younger guests. A traditional approach can often do more for an exhibit. Traditional theming finishes, and a strong selection of layers can bring attractions to life in a way some technology can’t. This can be really helpful for those with smaller budgets. “There’s been a significant increase in the expectations of
operators and guests in recent years, with bigger and better exhibits being designed constantly, and a real desire from consumers to experience new and exciting things. For operators, low or no maintenance is now a requirement. Smaller venues don’t have the internal technical support, and more often than not are run by centre managers. It’s important that support is there for the venues, and training is
completed in regard to the operations and maintenance of the interactives. Guests want to see a fresh, fully operational establishment. As the size and quality of attractions is increasing, guests are having to pay higher prices than they once would, therefore more is expected, and rightly so. “We’ve already seen larger format audio visual
Technically Creative
installations, alongside the traditional thematic experience. Current technology has not been fully utilised as of yet, due to the creative design catching up to the technological capabilities. It is, therefore, a good idea to work with designers from the concept stages onwards.”
n Customised immersive experiences For over 25 years Jora Vision in the Netherlands has been providing design and theming production services for theme parks, zoos, museums and tourist attractions. Creative director, Simeon van Tellingen comments: “One of Jora Vision’s key strategies is creating customised immersive
experiences, which can come in many forms, such as dark rides, walk throughs, shows or exhibitions, or even complete theme park zones and complete parks. Almost in each of those projects, theming is used, not for the sake of decoration, but as a tool to transport the guests to another
time period, to another place or to a fantasy location. It is used in a way to let guests believe they actually escaped to another world. Sometimes theming is just a small part of the entire project. Animatronics, lighting, video and audio are as much as important. They all contribute to bring a story to life.” This multi-disciplinary approach has resulted in different
awards for Jora Vision such as a Park World Excellence award for Bazyliszek in Legendia Poland and Popcorn Revenge in Walibi Belgium. The Themed Entertainment Association in Los Angeles has selected a total of six Jora Vision projects as recipient of a TEA award, the Oscars of the themed entertainment industry. The company believes that more and more (local) parks are able to afford a highly immersive experience due clever
theming building methods and technology becoming more accessible and they believe this trend will not only continue for theme parks but also for museums, FECs and tourist attractions. Currently Jora Vision is working on a completely new theme park in Russia based on the poems from Alexander Pushkin. “We are very proud to pave new ways for theme parks to bring their local stories alive” explains Jan Maarten de Raad, CEO at Jora Vision. "We love unique and meaningful stories and are excited to harness our skills to bring these local stories to life to an audience which is not yet very familiar with the concept of theme parks and immersive attractions.”
n Bringing exhibitions to life Imagine Exhibitions is currently producing over 40 unique exhibitions globally in museums, science centres, zoos, integrated resorts, and non-traditional venues, with millions of people around the world visiting its exhibitions each year. In addition to developing successful travelling exhibitions, the company also designs, opens, and operates permanent installations and venues, and consults on building, expanding, and directing museums and attractions.
Jora Vision 38 MARCH 2020
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
