PW-MAR20-35-42-Theming.qxp_Feature 30/03/2020 18:07 Page 37
Special Feature
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Environmental Street Furniture
to suit every need and environment, from cast iron and aluminium through to resin and recycled plastic. ESF’s themed products can be uniquely created to suit the
needs of the client, fitting perfectly into their attraction. Whether it’s the colour scheme, logos, branding or advertisements, the company’s innovative processes ensure there is no request that goes unanswered. From trash cans and benches to seating, ESF’s
comprehensive offering has the ability to incorporate cutting edge technology into the design to provide the complete customer experience. Take the Stellar Solar Smart Bench, designed and
manufactured by ESF. The award-winning bench has the ability to provide USB and wireless mobile device charging, WiFi and data gathering capabilities through the utilisation of solar energy. Offering visitors the opportunity to charge their mobile device, as well as WiFi, has previously shown an increase in linger time, meaning individuals are spending more time at the attraction. Since its launch in November 2017, the Stellar Bench has
been installed in many theme parks including Global Village in Dubai which took receipt of 15 bespoke themed benches, which are branded to match the ‘Circus Big Top’ brand within the park. Global Village complemented the installation of the Stellar
Benches with over 100 ‘Big Top’ themed litter bins. ESF also provided 350 themed litter bins to Legoland
Windsor Resort in the UK, themed benches to Moana Land attraction in Hong Kong Disneyland Resort, as well as a themed lighting system for the Gotham City, Metropolis and Warner Plaza attractions at Warner
Bros.World, Abu Dhabi. Speaking about the evolution of theming in the industry,
ESF’s Managing Director, Alan Lowry tells Park World, “We have seen more of a move towards immersive environments and there is also a drive towards incorporating innovative and sustainable technologies and data collection into our products. These technologically innovative products help keep people interested and engaged, and also benefits the owners; saving money on their energy bills, allowing them to promote a sustainable green agenda and using data collection to make choices regarding people counting, peak
MARCH 2020
times, temperature and air quality monitoring. I believe these trends will continue in the themed attraction industry over the next few years.”
n Technically (very) creative Founded by managing director Marc Broadbent, Technically Creative a fully integrated technology contractor, supplying in house AV and lighting design and installation. “The aim is to recreate a story, something that connects
with guests on an emotional level, which is what makes theming so perfect,” says Marc. “Theming, when done correctly, adds on so many levels to an exhibit or attraction. Using different layers of materials, lighting, projections and effects to build up the whole scene creates the perfect canvas for any interactive experience. Without theming, a ride is just a ride, but with theming, a ride becomes an unforgettable adventure.” Technically Creative uses theming to bring ideas to life. “It is
the best asset for pulling together interactives, and to give the guest some context,” says Marc. The Dinosaur Area in
Technically Creative
Technically Creative
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