PW-MAR20-50-51-FEC-Profile.qxp_Feature 30/03/2020 16:10 Page 50
FEC Profile
www.parkworld-online.com
An immersive step back in time
Bryony Andrews, editor of Park World’s sister publication
GlobalAmusementsandPlay.com, speaks to Matt Langer about the Oregon-based, Oregon-themed family entertainment centre that’s providing families with a historically-faithful location in which to to gather and have fun.
goal is to create Oregon’s premier family destination, and today, Langer’s is dedicated to celebrating the pioneer spirit of Oregon’s earliest settlers - a theme that’s reflected throughout the facility in its construction and design. The entire Langer’s FEC facility is designed to commemorate
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and share the history of the timber industry, the Langer family, Sherwood and Oregon. The Langers have taken inspiration from a wide variety of historically significant landmarks and events that shaped Oregon - for example, blacksmithing, logging, Smith Rock, Mt. Hood, Black Butte, and more. The Langer family has been in Sherwood for approaching
150 years, and every detail of the entertainment centre reflects this - from the individual climbing routes on Smith Rock to the bar counters, which are carved from a giant redwood sequoia tree planted by Clarence Langer Jr. in 1974, that was hit by lightening in the summer of 2018.
Q&A - Matt Langer How big is Langer’s and what attractions does it offer its guests? Phase I is 54,000sq ft, and Phase II will be another 40,000 sq ft of indoor electric karts, ziplines, ninja course and party rooms, plus 40,000 sq ft of rooftop mini-golf and outdoor rooftop dining.
What have proved your stand-out/visitor favourite attractions so far? What different activities do you provide for different age ranges? The arcade is our biggest revenue source, but guests seem blown away by the ropes course which goes to 56ft high. Additionally, our Timber Town little tots play area by iPlay Co is a big hit.
Who is the target visitor demographic for Langer’s, and how do you ensure that your marketing/advertising mix reaches them?
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We are intentionally designed to cover ages 1+, but our key target is families with parents ages 25-35. We use high-tech digital marketing resources that target those audiences.
In your opinion, what are the current trends in visitor entertainment and how are they changing FEC culture? In our opinion today’s guest is looking for a full-family diverse entertainment experience that offers something for everyone in the family including physical activities that keep the guest moving. Some families come and turn the kids loose on laser tag, ropes course, arcade or bowling for hours while mum and dad sit upstairs in the adult lounge enjoying their
favourite cocktails sharing stories with friends while watching their kids enjoy the attraction of their choosing. A favourite is to watch kids on the ropes course go to 56ft and ring the bell from cozy couches in the adult lounge by the fire.
Attraction technology and trends like interactivity and immersivity are only growing in popularity - what is it about these sorts of attractions that allows them to continue to stand out? Physical activities like 56ft high ropes course, 46ft high rock climbing wall, Timber Town, Laser Tag or Virtual Reality all offer more senses and action you can provide the higher then entertainment value, as it provides more to the guest experience. Single layer entertainment is not nearly as tangible or rewarding as multi-facet entertainment that requires both mental and physical participation.
MARCH 2020
en years in the making, Langer’s is the realisation of the Langer family’s vision to give back to the town and community that they’ve lived in since 1879. Their
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