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Guest Article

Once the site diagram is appropriately determined and vehicular and

pedestrian circulation are established, the fun begins. Each site and project have their own varied opportunities that require a customised effort. This is the moment for the multiple components to meld and the ‘pretty picture’ to be painted. A few key points to consider during this process:

• Guest lounge areas are as important as pools and slides to overall guest satisfaction, experience and revenue generation. These areas are typically associated with large water bodies like the wavepool or multi-level activity pools. Keep large expanses of deck and signature attractions away from the front entry so you can draw guests deeper into the park and increase contact time with revenue opportunities.

• Promote circulation within the park by locating major features away from each other, creating destinations. This will disperse guests throughout the park and drive them past a variety of retail and food venues helping to increase passive patron experience and entice spending.

Leave room for expansion. When developing the plan leave a few

areas where additional features can be added between existing attractions. This allows growth without increasing the overall footprint of

the park. These developable spaces allow for renewed guest excitement and future marketing opportunities through exciting additions. The guest’s viewpoint should be paramount while designing the park.

Imagine walking through the front entrance and note the attractions that first catch the eye. • Are the water features completely hidden by vegetation? • Is the food building turned so the façade is visible and inviting? • Do the pathways allow for comfortable directional flow? • Are the restrooms easily accessible? • Are the park operations (cleaning and maintenance) distracting? Once the concept is organised, the features of the park are honed.

During this phase of the design, vendor-specific slide, play structure, custom pool vessels and feature layouts are used. This consideration

helps ensure that the right amount of space is reserved for the rides and pools as well as allowing for the addition of ride queues and tube corrals to properly support these features. It is imperative to note that features where patrons are in the water,

such as rivers, swim lagoons and wave experiences often have higher capacity than waterslide complexes. Achieving a proper balanceof in- water time to in-line time is key to the guest experience and to meeting guest capacity and spending goals.

STAFF – The Face of Your Brand, and The Engine of Your Park The staff that patrons interact with will have a profound impact on guest experience. While keeping operational budgets low, the staff expertise cannot be sacrificed. Additionally, a creative park design can consolidate the staffwithout losing necessary manpower. A number of

factors can affect staff quantity: • RIDE SELECTION: Speed thrill slides are more staff intensive per rider than lower thrill rides.

• FEATURE DESIGN:Wider and shorter rivers require fewer guards per rider.

• BUILDING DESIGN: Common kitchen areas can supply multiple serve lines.

• MECHANICAL PLANTS: Fewer locations keep staff working rather than moving around.

SUN, FUN, SUCCESS Many waterparks are designed inefficiently with water features driving the concept. A beautiful and guest friendly park starts with an overall understanding of the site and works into the details. By starting in black and white and slowly building in color, a park will find success both in guest experience and revenue generation.


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