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PW MAY19 20 Lego Movie World.qxp_Layout 1 24/05/2019 15:33 Page 20


Attraction Profile


Legoland Florida Resort debuts the Lego Movie World


The Lego Movie World opened to enthusiastic visitors on March 27 at Legoland Florida Resort, Winter Haven, Florida, taking guests on an immersive journey from the theatre to the theme park.


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reated in partnership with Warner Bros Consumer Products and Lego, the newest expansion features three new rides and


numerous attractions, all inspired by the characters and themes of the film The Lego Movie and the exciting big-screen animated adventure sequel The Lego Movie 2: The Second Part. “We couldn’t be more excited to officially open The


Lego Movie World,” said Rex Jackson, general manager of Legoland Florida Resort. “The Lego Movie World is a key piece to our expansion and growth as we further cement ourselves as a multi-day destination.” The opening day celebration kicked off with a


welcome from Jackson, highlighting all of the land’s new features, rides and attractions. Then, the youngest female rapper to ever sign a record label, That Girl Lay Lay (Alaya High), performed two songs from her latest album and the memorable “Catchy Song” from The Lego Movie 2: The Second Part. “I can’t believe this is happening,” said That Gil Lay


Lay. “Theme parks are a kid’s biggest playground and I get to play and be a part of The Lego Movie World grand opening. I’m soooo excited!” The Lego Movie World marks the largest


expansion in Legoland Florida Resort history. The creative group from Merlin MagicMaking, the global creative and delivery division of parent company Merlin Entertainments Group, re-created


downtown Bricksburg with its characters, creative eating spaces, and authentic city scape where guests can experience Emmet’s Super Suite and many other surprises. “As we continue to grow our kids business, we are


thrilled to partner with Legoland Florida Resort, a leader in kids and family entertainment, to bring The


Lego Movie franchise to life like never before,” said Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Consumer Products. “This highly- themed, colorful land is faithfully inspired by the characters, adventures and landmarks made popular in The Lego Movie films, and we are proud to bring this one-of-a-kind experience to our fans.” Not only will guests feel like life-size Lego mini-


figures in the heavily-immersive land, but they’ll also be able to enjoy some of the world’s most-advanced ride technology. “The Lego Movie World is a game changer for


Legoland Florida Resort,” said Keith Carr, project director of Merlin Magic Making. “The immersion and theming that we’ve incorporated into the area is unlike anything we’ve ever done. Our guests will have so much fun on all three rides, but the land’s marquee ride, The Lego Movie Masters of Flight encompasses the only 180º turn on a flying theater in the world.” The Lego Movie Masters of


Flight takes guests on a suspended ride aboard Emmet’s Triple Decker Couch surrounded by a full-dome virtual screen, giving the sensational feeling of flying through a world created completely from Lego bricks. The new attraction represents the first installation of the m-Ride Flying Theater in the world, in which seating is rotated to face the screen. It is from Brogent Technologies, Inc. Unikitty’s Disco Drop takes guests


through a rainbow-filled journey based on Unikitty and her many moods.


20 MAY 2019


Once on the ride from Zierer, guests will swoop to the tiptop of Cloud Cuckoo Land, then drop, spin and bounce back down to earth in sync with Unikitty’s wide range of emotions, creating a thrilling and frenzied experience. At Battle of Bricksburg from Mack Rides, the only


water ride at Legoland Florida Resort, riders are challenged to stop Duplo aliens from invading and stealing Lego bricks by spraying water at targets from their boats. The riders aren’t the only ones who can enjoy playing in the water, outside of the ride will be water cannons for guests tospray and help the riders save the day. “Our goal is to put a smile on every child who


walks into Legoland Florida Resort. By the looks of excitement on the faces of our guests, I know we accomplished that today,” said Jackson. To continue the fun beyond the Park,


guests can enjoy the ultimate vacation (or slumber party) just steps away at Legoland Hotel in the new The Lego Movie themed rooms. Designed with familiar scenery and


characters from the movie, no detail is left untouched. Adults can relax in their own room inspired by Emmet’s apartment, while kids dream of spaceship adventures in a separate children’s room themed after Benny’s Spaceship. Awesome awaits at The Lego Movie World.


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