Realising ambition – from A to Z
M
Imagine Leisure was created and is owned by Raymond Oude Groen and Carolien Nederlof. The company is based in the Netherlands, set up removing the need for the two owners, the company has a number of project managers, depending on the
ost companies are often only able to only take care of a specifi c phase within an overall whole project. Some companies, for
example, specialise in market analysis or feasibility studies, or focus on masterplanning or construction. Imagine Leisure, however, prides itself on realising the full ambition of a client, from A-to-Z: taking care of every step and operating as a project manager to achieve the objectives of the client. This could be an expansion of a current operation to more locations within the country or abroad, or it could be the development of an existing facility – for example, improving the guest experience or customer fl ow, or optimising the business case. Some projects need specialised work, and in those cases Imagine Leisure collaborates with experts in the fi eld, such as businesses focusing on design or feasibility studies. Governments and real estate developers or owners are also a key part of Imagine Leisure’s client base. In particular, Imagine Leisure works with regions or cities aiming to strengthen their leisure sector either with new facilities or with the improvement of those they already have. The service that Imagine Leisure provides hasn’t changed much since the launch of the company, but the type of clients has shifted over the years, depending partly on economic developments. In the current pandemic crisis, for example, leisure operators have become less focused on developing their venues.
APRIL/MAY 2020
Looking ahead to 2020 2020 has become the most bizarre year in the history of the leisure industry. Up to February, the outlook for the industry was a very positive one, with further growth in visitor numbers and global tourism expected. There were a lot of investments in new facilities or the improvement of existing venues. This improvement of quality has been one of the main trends of the last couple of years, linked to the increasing demand of visitors for high-quality and optimal guest experiences. Often, these have been improved by technological developments, making
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