Guest Article
www.parkworld-online.com
Going cashless
Payment technologies like the self-service kiosk are also the best way to cater to residual consumer concerns about social distancing. The self- service kiosk eliminates the need for a cashier. Instead, staff can be on stand-by to regularly wipe down kiosks to further emphasise and maintain high hygienic standards. The self-service kiosk helps move amusement parks away from the dirtiest thing out there: cash. The technology within
our kiosks enable cashless functionality by accepting credit and debit cards. However, since this isn’t always an option given cashless bans, kiosks are also coupled with cash recyclers. A fully automated payment system will reduce concerns about extended human-to-human contact and hygienic concerns over cash exchange.
For example, GRUBBRR kiosks offer a QR code
functionality for fully contactless ordering option, too. A visitor simply needs to open the camera on their smartphone, scan the QR code, and a digital menu will appear on their phone. They can order from right outside a restaurant, or at whatever distance they feel comfortable with. Once the purchase is complete, the consumer has a multitude of payment options, including many payment options through their phone, credit and debit card options, or the tap-payment function.
Keeping the consumer engaged The digital world is also ideal for keeping the consumer engaged, even now while parks are closed due to social distancing practices. Parks should use social media to stay in contact with their audience. Social media is a great way to broadcast information about new attractions that are being developed, and to start the process of communicating to visitors the ways in which the park is preparing for a post- COVID-19 future.
Constant contact through social media not only 42
reminds consumers that they are still important, but it also begins to set the foundations for re-building that trust with visitors and getting them excited to come out to amusement parks once they re-open. From the comfort of their home, consumers will get to see first-hand what measures are being taken to ensure the safety of future visitors. Moreover, especially now, when so much of the media is focused on the despair of the COVID-19 pandemic, it is important to give people something to look forward to. Our focus on the digital world can help compound
efforts to engage with consumers online. Self-service kiosks and other digital ordering platforms are an effective way to retain customer loyalty because it opens the doors to personalised ordering experiences. In that way, the ordering process just becomes another part of a customer’s digital persona. Self-service kiosks also make it easier to administer
and reward customer loyalty through digital loyalty programs that can go from the kiosk or QR code straight to the customer’s phone for their convenience. These programs can keep consumers engaged with the park even when they are not there. In light of the inevitable ways the world will change
in the wake of the COVID-19 virus, health and hygiene must be priorities. Technology will play a large role in engaging consumers and regaining their trust, and eventually, their business.
Sam Zietz is founder GRUBBRR. In 2015, Sam was
APRIL/MAY 2020
elenanoeva/Adobe Stock
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