COVERSTORY – AINSWORTH
term admittedly—but the message was the same. You need savvy, confidence, and above all, good judgement. As one of my old teachers also said, smiles in business don’t always mean goodwill— sometimes they simply reveal the size of the teeth “with which they’re going to bite you!”
The fact is that, in a developing region—still a label applied to Latin America with a First World view—if you’re not in it to win, don’t bother entering the race. And from those early days at Casino Palmas, Miguel Cuadros has proven he has what it takes to play the tough game of business in Latin America. For the mutual benefit of clients and partners, the AINSWORTH brand has pushed to the forefront of the industry.
WINNING IN LATIN AMERICA You might say that few brands enjoy an almost ubiquitous presence across Latin America and Europe as Ainsworth. This kind of success, however, shows the company’s strategic direction, enabling rapid expansion into the region’s most important casino markets.
Ainsworth now operates throughout Latin America, with offices in Argentina, Mexico, Peru, and Colombia. Its headquarters and manufacturing base are in Las Vegas, supported by regional offices in South Florida.
Ainsworth’s leading position in the regional market—where it ranks among the top three manufacturers—is the result of its close relationships with casino operators. Miguel Cuadros adds: “The key to our growth is that we make it a priority to understand our clients’ needs. We remain committed to continuous improvement, not just in the quality of our products, but in how swiftly we respond to our customers’ needs supported by the excellence of our after-sales service. That’s something we’re truly proud of at Ainsworth.”
Recently, Ainsworth launched a full line of A-Star cabinets, offering a variety of products tailored to the needs of each LATAM market. The result is optimal market share and a commanding position that allows the brand to compete confidently across the board.
AINSWORTH DELIVERING TOP PERFORMANCE IN IGAMING Ainsworth maintains its leadership with the new A-Star RAPTOR™ cabinets for premium gaming markets. These units feature advanced technologies, including a 49-inch 4K J-Curve monitor, a 27-inch upper screen, and an 18.5-inch touchscreen panel with two Bash-style buttons. They’re equipped with cutting-
JUNE 2025 9
edge technology and an array of innovative features—all designed to deliver an unmatched gaming experience for casino players.
Ainsworth also leads in the multi-game and Stand Alone Progressive (SAP) game categories, with many of these titles performing well above market averages— reinforcing the brand’s strong presence in regional markets.
In the online gaming space, Ainsworth Interactive offers over 100 slots games on HTML5, including standalone progressive jackpots. These are built on Ainsworth’s high-performance mathematical models and feature full omnichannel brand presence across various platforms.
Ainsworth’s online games are multilingual (English - Spanish), support multiple
currencies, and integrate easily and swiftly into platforms. All titles are certified in nine different jurisdictions: Brazil, Colombia, Argentina, and Peru, as well as European countries such as the United Kingdom, Italy, Romania, Bulgaria, Sweden, and Lithuania. With an omnichannel roadmap in place, Ainsworth Interactive—the company’s online division—has set its sights on becoming a must-have product in the market. “It’s about responding to market demands—and why not? also anticipating user preferences, too. That’s part of Ainsworth’s DNA, which is ingrained in us from the brand’s supreme lineage. After all, it’s the legacy of the father of slots, who always played to win!” concludes Miguel Cuadros, as engaging as usual, with his signature smile.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
