CONTENTS
It’s a wild time to be in the iGaming affi liate world. On the one hand, exciting tools and trends are popping up like jackpots – while on the other, it’s getting trickier to stay ahead of the game.
Let’s start with the good stuff. AI has entered the scene in a big way. From generating content to automating keyword research, it’s speeding things up for affi liates everywhere. But here’s the catch: with everyone using the same tools, originality is the new gold standard. The same goes for niche targeting – broad is boring. Affi liates are now aiming towards micro-markets, such as crypto casinos or localised betting tips for esports fans.
4 NEWS
The latest updates from across the iGaming sector
6 PREVIEW: CANADIAN GAMING SUMMIT LEADERS TRACK
Policy and strategy are set to dominate at the Canadian Gaming Summit taking place on 17–19 July at the Metro Toronto Convention Centre
8 AFFILIATE NEWS
This year’s SBC Summit includes the Affi liate Leaders Awards – a new addition rewarding standout contributions in the affi liate marketing industry
10 1XBET’S INDIAN INCREASE
Global brand 1xBet explains how it increased players in India using smart marketing and delivery of quality content
14 REVIEW: SBC SUMMIT AMERICAS
We look back at this landmark event designed to encourage cross-border exchange between industry leaders from all corners of the continent
16 INDUSTRY INSIDER
Affi liate marketing has been a powerhouse for iGaming. But what do you actually fi nd if you peel back that shiny surface and look under the hood?
8 14 6
Then there’s regulation. Markets like the Netherlands and Germany are tightening up, while North America is still slowly opening doors. So affi liates have to play regulatory hopscotch – keeping track of where they’re allowed to play and how.
Infl uencers are also muscling in, with streamers and TikTokers blending affi liate deals with their content. Therefore, the line between affi liate and infl uencer is becoming increasingly blurred. Other obstacles include Google’s frequent algorithm updates that can reduce rankings overnight. Compliance is becoming non-negotiable. With more affi liates than ever, standing out takes real effort, so clever SEO, a great user experience, and personality can help a lot.
When it comes to affi liate marketing, our industry insider, Mark McGuinness, believes it’s an ecosystem that’s become fragile, often alarmingly opaque, and is now creaking under the strain of its outdated practices.
The landscape may be changing, but for those willing to adapt, there are still plenty of opportunities to win big.
Neil Mead, Editor GIO
GIO JUNE 2025 3
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