AFFILIATE NEWS
Recognising the powerhouses of performance: SBC Launches Affi liate Leaders Awards
This year’s SBC Summit will see the premiere of the Affi liate Leaders Awards – a bold new addition spotlighting standout contributions in the affi liate marketing industry.
strategies, or networking formats built for deal making, SBC continues to create spaces where affi liates thrive. Historically, affi liate-focused awards were limited to just a handful of categories within the broader SBC Awards. The introduction of a standalone ceremony enables SBC to signifi cantly expand the recognition offered to this important segment of the industry.
This year’s Affi liate Leaders Awards will feature multiple categories, covering three key stakeholder groups: • Affi liates – Featuring categories that showcase the full spectrum of affi liate excellence, from top networks and niche verticals to standout campaigns, content leaders, and rising stars.
• Operators – Celebrating operator teams and strategies that actively support, engage, and collaborate with affi liates.
• Suppliers – Honouring the platforms, tools, and service providers that drive affi liate performance and innovation.
T
he Affi liate Leaders Awards will take place on Wednesday, 17 September 2025, at the MEO Arena in Lisbon, Portugal, marking the
fi rst time SBC is hosting a standalone ceremony dedicated entirely to celebrating the achievements of affi liates, their operator partners, and the suppliers driving the affi liate ecosystem. The new ceremony builds on the momentum generated by the Affi liate Leaders Summit, which was fi rst introduced during last year’s SBC Summit and has since been rolled out at SBC Summit Rio and SBC Summit Americas. This event has quickly become a fl agship feature within the broader SBC Events portfolio, offering a highly focused environment for affi liates and their partners to connect, learn, and do business.
According to SBC Founder and CEO, Rasmus Sojmark, the creation of the Affi liate Leaders Awards is a natural next step in SBC’s ongoing efforts to elevate and support the affi liate community within the iGaming and sports betting industries. “Over the last year, we’ve doubled down on providing dedicated spaces and meaningful content for the affi liate community,” says Sojmark. “We’ve listened closely to what this community needs and the Affi liate Leaders Awards is the next phase – not just recognising their contributions, but celebrating them in the way they deserve.”
8 JUNE 2025 GIO
The Affi liate Leaders initiative – which includes the summit, community, magazine, news portal, and now the awards – has always been about empowering the affi liate sector and making business easier for its members. Whether it’s curated expo zones for affi liates and their partners, deep-dive content on SEO, AI, and acquisition
Award categories include Affi liate Network of the Year, Affi liate Content Manager of the Year, Affi liate Campaign of the Year, Social Media Campaign of the Year, and Affi liate Technology of the Year – all designed to highlight the creativity, strategy, and innovation fuelling affi liate success. “With the launch of the Affi liate Leaders Awards, SBC adds a new layer of visibility and recognition. We want to highlight the innovation happening across the affi liate world – not just from the biggest names, but from rising stars, emerging content formats, and the tech providers enabling it all,” adds Sojmark. “And we want to do that in a setting that brings everyone together – affi liates, operators, and suppliers – in a night of celebration, inspiration, and connection.”
APPLICATIONS NOW OPEN Entries for the Affi liate Leaders Awards are now open and will be accepted until Friday, 4 July. Entrants are invited to submit their applications via the Affi liate Leaders Awards website (
https://sbcevents.com/affi liate-leaders-awards), where they can also review the full list of categories and entry criteria. To attend the Affi liate Leaders Awards, participants must purchase a separate ticket. For more information, please visit the Affi liate Leaders Awards website or contact
sales@sbcgaming.com directly. The Affi liate Leaders Awards will be followed the next evening by the long-established SBC Awards, now in their 12th year, continuing the tradition of honouring excellence across the entire sports betting and iGaming ecosystem.
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