EVENT REVIEW: SBC SUMMIT AMERICAS
After participating in a Latin America session and roundtable, Cigliutti noted: “We ended up forming a strong group of Latin Americans and stayed debating for a long time.” He also commended the inclusion of a session on certifi cation, “featuring four major lotteries from Brazil, Argentina, Chile, and Costa Rica. What we discussed was incredibly enriching.”
REGIONAL INCLUSIVITY
The event won strong approval from attendees who commended its regional inclusivity, its facilitation of cross-border knowledge-sharing, and its success in assembling key decision-makers from across the hemisphere.
Cristian Gomez, managing director of emerging markets at Betsson – a gold headline sponsor of the event – highlighted the event’s unique value for companies operating across borders: “Here, you can have discussions which are important for someone like me, who serves more than one country. Usually, you see the same people at all the events, but this one brings together both markets, so I got to meet new people and have new conversations.”
SBC AWARDS AMERICAS & CONFERENCE PROGRAMME The summit also hosted the SBC Awards Americas, celebrating top performers from North and South America, and introduced new elements such as a Food Festival – fi rst seen at the Lisbon event – and the epic Infi nity Florida closing party, headlined by Steve Aoki at DAER Nightclub in the Seminole Hard Rock Hotel & Casino. The conference programme offered a rich and diverse agenda across fi ve themed conference rooms, each designed to deliver tailored content
to core industry verticals. Topics spanned leadership and strategy, North American and Latin American market trends, affi liation, payments, player safety, compliance, and responsible gambling.
In total, over 250 industry experts took the stage, including keynote speakers such as Lori Kalani (chief responsible gaming offi cer, DraftKings), Julie Brown (vice chairman, Florida Gaming Control Commission), Fellipe Fraga (chief business offi cer, EstrelaBet), Gonzalo Perez (CEO, Apuesta Total), Ari Borod (chief business offi cer, Fanatics Betting and Gaming), and Casey Hurbis (CMO, BetMGM) – each offering critical perspectives on the evolving gaming landscape across the Americas.
Rodrigo Cigliutti, executive director at Ibero-American State Lottery and Betting Corporation, CIBELAE, shared how the event’s content exceeded expectations and fostered unexpected collaboration: “I was on a panel about regulation and advertising – it was great to see SBC prioritise these critical issues.”
One participant called it “the most organised event I’ve been to in a long time”, while another described it as their “new favourite event” thanks to the “great people, great location, and fantastic energy.” Delegates highlighted the opportunity to engage with both familiar faces and new industry contacts, with one testimonial noting that this was “an outstanding event that struck the right balance between content and community.” For many, SBC Summit Americas established itself as a “must-attend gathering for anyone looking to stay at the forefront of the betting and gaming market in the Americas.”
SBC CEO, Rasmus Sojmark, commented: “Connecting worlds through gaming was the idea behind SBC Summit Americas – a vision that’s also refl ected in the event’s tagline. Seeing everyone come together in Fort Lauderdale for this edition is not only a proud moment for our team, but also a clear signal that the industry is ready for deeper, cross-regional collaboration.”
SBC SUMMIT AMERICAS 2026 SBC Summit Americas will return next year, taking place at the Broward County Convention Center from 8–10 June 2026. Following a record-breaking edition in 2025, sponsors and exhibitors are now invited to secure their space early by submitting a request online at
https://sbcevents.com/en/ sbc-summit-americas/sponsor-exhibit.
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