ICE PREVIEW Swintt T
he whole team at Swintt is looking forward to all the excitement and success that we’re sure 2024 is going to bring, especially when we get to meet our clients and friends at ICE London. This year will see more studios forming part of SwinttStudios, and this means we’ll continue to broaden our portfolio of games. We’re also looking into expanding our own game production and there’s plenty of exciting news regarding our new studio coming up soon, so watch this space. Our collaboration with popular ex-British footballer Vinnie Jones with our online slot game The Crown has been successful, and there are two new titles which feature Vinnie being released soon.
Swintt will also be expanding its reach around the globe by entering the new markets of Ontario, UK, Greece, Italy, Bulgaria and Romania. That’s a few highlights from us – but what about the wider world of iGaming? We believe that this coming year is going to see the growth of regulated markets around the world, offering a great number of opportunities. We’ll also see an increase in the number of casinos and suppliers. Given there’s already an oversaturation in the market, quality products will become ever more important because suppliers will need to make sure they offer
players the best entertainment.
The iGaming market is getting more mature each year, and that’s why there will be plenty of action in the form of mergers and acquisitions. We also predict that there’ll be a continuation of the strategy of working towards increasing trust with players, who are becoming more knowledgeable and educating themselves, therefore demanding higher standards from their games and the suppliers themselves. There’ll also be a focus on attracting the younger generation of players – not an easy task because of all the distractions they are offered. In a refl ection of the wider world, we believe 2024 will also see an increase in CSR activities and sustainable strategies across the whole iGaming business.
Our fantastic and friendly Swintt team will be delighted to meet you in our meeting room at Novotel at ICE London.
Booming Games T year.
For us, there really is no trade show like it. It is the biggest and most attended event on the calendar, allowing us to meet with all of our customers while welcoming new partners to our stand to give them a demo of the incredible portfolio of games we have curated. Taking centre stage will be our Ronaldinho series. Last year, we shook the industry with news that we had partnered with the Brazilian icon and footballing legend to launch a run of slot games using his name, image and instantly recognizable playing style. The demand for
Kiron Interactive K
iron Interactive, is gearing up to unveil an exciting lineup of new products at ICE London 2024, most notably its highly anticipated fl agship football product,
GOAL Premier.
Poised to establish an unprecedented industry benchmark, GOAL Premier proudly showcases a signifi cant achievement, utilising the largest-ever recorded volume of motion-capture data, brought to life by a talented cast of professional footballers, fi lmed in one of the movie industry’s most prolifi c and acclaimed international visual-effects studio. GOAL Premier features action-packed games taking place every two minutes, with major favourite international teams at play, and introduces innovative bet markets including fi rst player to score, yellow card predictions,
20 FEBRUARY 2024 GIO
he Booming Games team is looking forward to ICE London 2024, the last time the city will host the expo before it moves to Barcelona the following
branded content continues to rise and this partnership allows us to produce games that include one of the most famous sports stars of all time.
Delegates that stop by the Booming Games stand will also be able to spin the reels on some of our most popular slots, including Burning Classics, Cash Pig, TNT Bonanza, Buffalo Hold, and Win and Gold Gold Gold. These games have gone on to top the charts in markets across the world.
Of course, ICE is not just about showcasing your products but also about taking part in discussions about the wider industry and some of the trends set to impact online casinos and players in the year ahead. We are excited to learn more about the themes and bonus
features that operators want to offer their players via the games stocked in their lobbies, as well as how things like AI and machine learning can improve development to take the player experience to the next level. We are also looking forward to enjoying some of the amazing networking events that will take place over the three days.
If you are attending, make sure to drop by our stand and experience our portfolio of slots for yourself. We might even give you a sneak peek of the fi rst game in the Ronaldinho series!
penalties in the match, and more. These player-favourite matchups feature cinematic instant replays, shot with state-of-the- art motion capture technology, immersive sound design, and action-packed commentary narrated by a professional football commentator, well-positioned to appeal to the estimated 5 billion plus football fans worldwide. Additionally, Kiron’s Instant Win portfolio is also set for a signifi cant boost, with three distinctive next-generation gaming experiences that are set to deliver fresh new gameplay to the genre with new themes and features that offer true diversity.
Penguin Plunge, Crab Roulette and Roach Roulette all enjoy a launch at ICE and bring a sense of fun, with exceptional visuals and character design that marry together with ease of play to raise the engagement bar for pick-up and-play betting entertainment.
Rounding off a comprehensive and signifi cant array of major new product reveals, Kiron’s entry into the hugely popular Crash game sector will be heralded with an exclusive fi rst glimpse of
Rodeo and Arm Wrestling.
These hybrid sports titles, which feature side bets for additional engagement, are the fi rst of their kind in the industry. Developed in collaboration with partner Curious Games, they bring never-before- seen themes to a key industry genre and maintain Kiron’s consistent pushing of boundaries to deliver innovative and dynamic releases.
Kiron will be exhibiting from stand S2-110 at ICE.
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