ONLINE NEWS
RubyPlay strengthens PokerStars partnership
RubyPlay has expanded its partnership with PokerStars following the launch of its games portfolio across the regulated markets of Spain and Romania.
The latest development in the provider’s global tie-up with the Flutter Entertainment brand comes after a successful rollout of its games that has exceeded expectations in terms of player engagement and retention. Alongside the strong performance of existing RubyPlay titles, the studio is set to develop four bespoke titles for PokerStars. The first, Yo Ho Ho, has seen immensely strong performance with Italian players, utilising a top-performing mechanic alongside engaging features that have garnered impressive engagement and retention rates.
PokerStars players in Spain and Romania can now reap the benefits of this highly effective partnership, with the deployment of RubyPlay’s immersive slot games being replicated across two further regulated iGaming jurisdictions.
The renewed partnership underscores RubyPlay’s commitment to expanding within regulated jurisdictions worldwide, following a period of rapid growth throughout 2023. The company now has its sights set on entry and expansion within further markets in Europe and Latin America.
Dr. Eyal Loz, chief product officer at RubyPlay, said: “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania.
“Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content, and look forward to further success together.”
Thunderkick enters Ontario market
Thunderkick is setting its sights on success in the Ontario market with ambitious plans to acquire a licence to operate in the jurisdiction. The market entry will see the provider strengthen its presence further in regulated international jurisdictions. Ontario is set to become a main focus for Thunderkick in the year ahead, alongside markets such as Italy, Portugal and its homeland of Sweden. Ontario will also mark the fi rst step in Thunderkick’s long-term growth strategy, which will see the provider roll out great game releases and commercial deals in 2024 and beyond. The licence would allow the provider to partner with a range of operators in the region, which has proven to be buoyant since it came online in 2022.
As part of the move, a wealth of acclaimed, innovative titles will become available to a brand-new audience. Its portfolio boasts titles
such as the recently released Hellapenos, alongside player-favourites including Esqueleto Explosivo 2, the Beat the Beast series and more.
Thunderkick is positioning itself for major growth with this imminent fi rst step, with several new slots such as 12 Bolts of Thunder to be released next week.
Svante Sahlström, chief commercial offi cer at Thunderkick, said: “Ontario is likely to be a signifi cant strategic move for us this year, and I think we’ll also look back on it as an important marker in the company’s development in years to come.
“Thunderkick is compliance ready and we’re
confi dent we’ll soon be able to showcase our games to lots of new Canadian players. We have a strong long-term vision for expansion as a whole and are excited to follow those in the months to come.”
Playson connects with Hub88 to broaden European reach
Playson has signifi cantly boosted its reach after taking its content live with platform aggregator Hub88.
Hub88’s extensive operator network now has access to Playson’s games library, including latest releases Crystal Land 2, Jelly Valley and Sherwood Coins: Hold and Win. Founded in 2020, Hub88 has quickly established itself as a prominent platform provider over the past three years, now offering over 8,000 titles from more than 120 suppliers. With a high-powered back offi ce, Hub88 offers a fl exible solution to connect operators with studios across the globe. The integration with Hub88 is the latest move by Playson to strengthen its position in Europe and follows the recent news that the company has obtained a Gibraltar licence.
Blanka Homor, sales director at Playson, said: “This integration with Hub88 will ensure
6 FEBRUARY 2024 GIO
Playson’s games get further recognition across some of the most established iGaming markets in the world.
“Our powerful portfolio of titles continues to grow to unprecedented levels and this latest agreement will continue to carry us towards our goal of being a leading games provider.” Ollie Castleman, head of Hub88, added: “Playson has enjoyed an outstanding 2023, expanding its games offering with engaging and entertaining titles that resonate with a wide demographic of players.
“At Hub88, we are focused on providing a wide range of content from the world’s most sought-after studios so we are excited to now host Playson’s title on our platform.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
