ICE PREVIEW PandaScore P L
andaScore is looking forward to arriving at ICE London, the most important industry conference by far. This looks set to be the biggest yet and the entire team is looking forward to being a part of it.
With each passing ICE, the esports vertical continues to grow at an unprecedented rate. While it’s yet to reach maturity, huge progress is being made across all areas. As an indicator of just how big the vertical has become, we recently passed 1 billion euros in total accumulated bet volume. Operators now see esports as being a vital part of their product mix, with a growing number of tier ones rolling out dedicated esports books. At ICE, we look
forward to sharing the success we have had with brands such as Rivalry and Ladbrokes Australia. Where these operators go, others always follow, and we will be having discussions with several household name brands about supporting their move into the world of esports betting during the show.
We are also keen to contribute to discussions around the regulations for esports betting operators and suppliers. Over the coming months, we will be increasing our presence in North America and have been incredibly impressed by the approach being taken. In the states and provinces where we plan to support customers, we have found the regulators to have a strong understanding of the space and the need for sensible, proportionate requirements to be met so that operators can offer esports betting responsibly. Over time,
regulators will move away from their prohibitionist stance on esports betting and these early adopters will set the standard for others to follow.
Of course, ICE is all about showcasing products and we will be doing that on our stand S2-300. We are especially proud of our innovative Bet Builder which allows players to curate their own bet slips, taking engagement and personalisation to the next level. We have also been gathering feedback and insights on our Microbetting product and will be taking that through the next stage of its development throughout 2024. Operators interested in learning more should make sure to drop by our stand during the show.
BetGames
eading games provider BetGames is set to showcase its extensive, growing line-up of products at ICE London next month.
With the spotlight fi rmly on its trademark feature-rich games at stand S4-430, BetGames will be presenting its vast portfolio of content, aimed at converting recreational bettors into casino and games players with a variety of different game categories and unique features. BetGames’ goal is to nurture players organically through a set of specifi c nurturing pathways - its hugely successful Skyward Crash game, which launched earlier this year, being a key proponent of this strategy.
Leveraging its global reach via licences in several new regions including MGA, South
Africa, Canada and UKGC, BetGames aims to bridge the gap between sports and casino players with its products.
Twain Sport brand products T-Basket and T-Kick serve as the ideal gateway to revolutionising the sports betting space, while bespoke versions of games for emerging markets, including a future emphasis on LatAm, ensure a wider variety of players can access the full portfolio. This blueprint substantially drives player value
while reducing casino acquisition costs. And with its whole content library embracing this core feature, BetGames continues to partner with tier-one operators, such as Betway, Entain, Kaizen Gaming, Betano and Hollywoodbets.
Andreas Koeberl, CEO at BetGames, said: “We head to London for the last edition of ICE in the UK before it moves over to Barcelona in 2025 and BetGames has plenty in store for those looking to elevate their player offering with unique, curated content.
“The last 12 months have put us on a positive trajectory. We’re live in new markets, having obtained additional licences, and with new laws changing we’re looking at stepping further into Brazil to bring our brand of entertainment to a massively exciting market. You can expect plenty of key announcements throughout the upcoming months as we continue to expand our portfolio and global presence.”
FBMDS M
ark your calendars from February 6th to 8th for a refreshing start to 2024 as FBMDS takes the spotlight at ICE London.
Attendees can explore its cutting-edge solutions and meet the FBMDS team at Booth N3-555 to discuss the future of iGaming. Sapphire Fever makes its debut at ICE London. This game effortlessly adapts to various screen sizes and resolutions, marking a significant stride in gaming accessibility. This groundbreaking product reflects FBMDS’ commitment to pushing boundaries, promising a pleasant gaming adventure. Plus 3™, Bingo Blast™, Multi Mega™, Viva Mexico™, and Champion Bingo II new versions join the Sapphire Fever to complete
FBMDS’ highlights for this edition of ICE London. The redesign of these five titles aims to offer Video Bingo enthusiasts an enhanced iGaming experience with the good old engaging power, expressed in simple gameplay and rewarding gaming sessions.
Renato Almeida, director at FBM, said: “ICE London 2024 marks a significant moment for FBMDS, where we proudly demonstrate our iGaming expertise with the introduction of Sapphire Fever and a revamped line of our classic bingos. These new products reaffirm our position as the number one choice in the video bingo category. Our commitment to delivering high-quality, localized, customized iGaming experiences remains resolute. We are eager to engage with industry professionals, forge new partnerships, and
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leave a lasting impact on the landscape of iGaming.”
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