ICE PREVIEW Games Global G
ames Global, a prominent supplier of online gaming content, returns to ICE London this February to unveil the latest additions to its already
plentiful studio offering, as well as showcase its proven slots portfolio and jackpot network in what promises to be a compelling spectacle of engaging gaming content.
In addition to its stand at N5-120, Games Global will once again take over the Sunborn Yacht, which is just a short walk from the ExCeL, providing an immersive and engaging space for its partner studios to demonstrate their unique and dynamic content.
Throughout the three days, the Sunborn Yacht will play host to the ‘Games Global Studio Boulevard’ which will see the studios showcase their diverse product offerings in dedicated rooms and additional upgraded areas, delivering a truly immersive experience. Games Global’s newest studio partners will be present in the ‘Games Global Introducing
Lounge’, while the provider’s live dealer and table games offering will be highlighted in a separate, dedicated lounge.
On Wednesday, February 7, an exclusive ‘Farewell London’ customer party will take place aboard the Sunborn Yacht which will feature a ‘Tournament of all Tournaments’ competition, featuring a selected title from each slot studio present.
The brand’s progressive jackpot network will also be a focus, which Games Global reinforced with the launch of its highly customisable King Millions™ jackpot in July 2023. The latest product to join the long-established network added to the excitement of WowPot!™ and Mega Moolah™, both of which saw extreme jackpot drops over the 2023 Christmas period. WowPot!™ paid out a record €38.4 million lump sum on Wheel of Wishes, while the supplier’s fellow fl agship jackpot Mega
Moolah™ awarded a prize of €13.5 million on Christmas Eve on Book of Mega Moolah, taking the total paid out across the network in 2023 to more than €144 million.
Walter Bugno, CEO of Games Global, said: “At Games Global we are looking forward to building on the momentum from a fantastic 2023, and ICE London 2024 is the perfect place to accelerate our journey to becoming ‘The One’. Last year, we released 242 titles to operators, with 31 of those being bespoke games exclusively for specifi c operators, emphasising the need to provide relevant and differentiated content.
“With an exciting roadmap to unveil for 2024, we are set to enjoy another successful year. This begins with what promises to be an exciting trip to London where our core values of boldness, authenticity, responsibility, and togetherness will come to the fore.”
Golden Whale Productions
levels of operational excellence and serious gains in margin.
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We do this through the use of detailed data, highly specialized structures for artificial intelligence and machine learning, all of which allows operators and suppliers to identify areas of improvement and achieve significant growth.
Consider our Engagement Optimiser, for example. This product will generate those all-important (not so) marginal gains, analysing an operator’s CRM, engagement and gamifi cation system data to identify where small improvements can be made to increase overall performance, up to 30% in some cases. We also have our Bonus Optimiser, which scrutinizes the performance of a bonus campaign to boil it down to fine details and work out what matters most but doing so without handing out mis-targeted bonuses or free spins, and therefore without impacting your results. This product is the result of decades of experience gained from running game operations and is one we’re really proud of.
One of the ways in which we can do this is through our Journey Optimiser, which uses a next-generation recommendation engine, powered by machine learning, to create a
GIO FEBRUARY 2024 15
t ICE, Golden Whale Productions will showcase a fi rst-class range of optimisation tools which can help gaming businesses reach new
more seamless, satisfying user journey. The team at Golden Whale considers your whole platform as a retention tool, which is why we analyse your platforms most satisfying routes, fi nding dead ends and identifying your most promising directions.
Ultimately, we help your customers to stay interested – a vital part of how to keep one step ahead in the search for optimal Customer Lifetime Value (CLTV).
All of these products are just some of the brilliant expertise that Golden Whale has to offer, driven by quality data and our state-of- the-art tools.
The Golden Whale team will be at ICE London, and they’d love to show you how they can help your business reach new levels. Book your appointment via
sales@goldenwhale.com and see how we can make your products smarter and more profi table.
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