ONLINE NEWS ESA Gaming partners with Bragg Ray Parlour
becomes NetBet UK brand ambassador
ESA Gaming has added another supplier to its growing aggregation platform after agreeing a deal with Bragg Gaming Group. The agreement will see Bragg’s array of proprietary slots, such as Egyptian Magic, Fairy Dust and Cai Fu Emperor Ways, 3 Coin Cowboy and Sevens & Suns, made available to customers of the growing offering.
Through in-house studios Atomic Slot Lab, Indigo Magic, and Wild Streak Gaming Bragg boasts an expansive, engaging portfolio of exclusive titles that are proven to be popular around the globe.
The partnership marks the latest expansion of ESA Gaming’ Game Aggregator System (GAS), which has established itself as a major aggregator across key markets.
Thomas Smallwood, head of marketing at ESA Gaming, said: “Bragg Gaming Group is a major player in the industry, with a reputation as a producer of high-quality content in regulated markets globally.
“We’re delighted to add its comprehensive portfolio of titles to our GAS offering, which we continue to expand with bold, exciting game providers.”
Karl Grech, head of business development at Bragg Gaming Group, added: “ESA Gaming’s aggregation offering allows us to reach markets where players have a real passion for excellent content, and we’re confi dent that our games will prove to be a big hit in these regions. We want to focus on developing exciting, mutually benefi cial partnerships, and this is a positive deal for us.”
Pragmatic Play takes live casino content to Sky Vegas
Pragmatic Play is providing its Live Casino content to major UK gaming brand Sky Vegas. Player-favourite titles such as Vegas Ball Bonanza and Sweet Bonanza CandyLand, along with traditional live games such as Blackjack and Roulette, are now available to Sky Vegas players in the UK. This builds on an existing deal for Pragmatic Play to supply the operator with its popular range of premium Slots. Pragmatic Play is renowned for delivering unique and thrilling entertainment experiences in Live Casino. Offering extensive customisation and localisation options, along with bespoke products and dedicated environments, Pragmatic Play is fast becoming the Live Casino supplier of choice in the UK, having recently partnered with the likes of Flutter, William Hill, and bet365.
Irina Cornides, chief operating offi cer at Pragmatic Play, said: “Sky Vegas is a natural home for Live Casino content from Pragmatic Play. We’re already supplying our popular Slots to the
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UK-based operator, and now Sky Vegas players can experience the very best of our live portfolio, which includes original game shows such as Treasure Island in addition to classic card and table games.”
Philippa Ayres, head of content at Sky Gaming, added: “Seeing how well our players have engaged with Pragmatic Play’s top- performing Slots, we are confi dent they will love Live Casino games such as Mega Wheel and Boom City. We’re delighted to extend our strong partnership with Pragmatic Play by bringing their outstanding live content to Sky Vegas.”
Gaming operator, NetBet, has signed Ray Parlour as its UK brand ambassador for the 2024 season. His appointment follows the successful launch of NetBet’s new sports betting app this month. NetBet has been operating in the UK market for several years offering both sports betting and online casino games to their loyal players. Ray Parlour is the first football ambassador the brand has partnered with in recent years. His UK fanbase and expert knowledge of football, horse racing, and golf make him the perfect ambassador in a year full of huge sporting events.
The Arsenal legend notched over 400 appearances for his boyhood club, including being part of the Invincibles squad that won the 2002/03 Premier League title without losing a single match. Known also as the ‘Romford Pele’, Ray is one of the most decorated English players having won three Premier League titles, four FA Cups, a League Cup, and a UEFA Cup Winners’ Cup. Ray will now appear across NetBet’s sport and casino marketing campaigns, promoting the NetBet brand in a fun, interactive, and responsible way.
On the deal, Parlour said; “I’m thrilled to be part of NetBet. We’ve got an unbelievable year of sport ahead and NetBet has some fantastic plans for me to get involved with,” said NetBet’s managing director, Marcel Prioteasa. “We’re delighted to have Ray as part of our team. We know that our players know a thing or two about sport, and with Ray being one of the most loved characters in football, we’re excited for them to enjoy his exclusive content and expert opinion.”
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