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Intelitics C
ustomer acquisition was a big topic at this year’s iGB Live with operators looking for alternative ways of driving new player sign-ups at scale. This was certainly the case for those active in the US market, where operators have dropped hundreds of millions of dollars on ad campaigns and bonuses over the past 12 months.
But the consensus among those the operators that attended iGB Live was that spending smart is a much bigger focus to spending big with question mark returns. With regulation and consolidation still a major topic, it is clear that operators are on a quest for a much stronger return on ad spend and much more data driven than in the past to achieve this.
The Intelitics team was thrilled to contribute to the conversation over the three days, sharing our belief that paid media and performance
Golden Whale Productions
T
Whale Productions team attended iGB Live and what an introduction to the event it was. More than 9,000 delegates attended over the three days, and this was appointments.
With a fully booked calendar way ahead of the event, we already knew it was going to be highly productive. We all enjoyed connecting with customers and also sitting down with new faces to showcase Golden Whale’s powerful technologies and solutions.
Data is vital to operators and studios, and at Golden Whale we help organisations harness it through our next-generation platform and systems so that they can use it to deliver a superior player experience. This in turn allows them to achieve the highest possible life time value from each player.
Our solutions drastically reduce the time it takes for companies to generate insights and learnings from data, and then apply these learnings to their products. This is only possible because we have embraced machine learning game systems.
This includes developing tools that directly interact with customer behaviour and the player experience across all different levels of the product. This is then connected to a production system in real time, delivering smart feedback loops.
Our system ingests and organises this data in the most optimal format for machine learning and orchestrates model building and the connection back to the production system in a
12 AUGUST 2023 GIO
way that has never been seen before. It was great to be able to showcase our solutions to delegates at iGB Live, and in person. This is the best way of demonstrating the prowess of our platform and systems and explaining the many areas across an operator or studio that it can be used to improve products
That we were able to do this in the amazing city of Amsterdam and at the fantastic RAI hotel
was another plus – where else would you have actual daylight streaming into a conference space.
Overall, iGB Live exceeded our expectations – we met with customers, signed new deals and even featured in the conference issue of iGaming Business magazine. It really was an incredible event, and we are already looking forward to returning once again next year.
marketing are the acquisition channels that operators need to be continuing to focus on to
With regulation, paid media has become a bigger focus for many brands due to the networks such as Facebook and Google across many geos where buying is now allowed. Campaigns can be highly targeted across location, age, interests and more to ensure they hit the right players. depositing customers for casinos and sportsbooks in markets across the world, but not only focused on SEO, the need for campaigns to be optimized and monitored for quality is even more important given the
and paid media, operators need to use a state-of-the-art mar-tech platform powered by data. This is the only way they can optimise campaigns in real-time, and provide their publisher partners with the tools and insights they need to succeed.
This is exactly what Intelitics provides, and iGB Live provided a great opportunity for us to showcase the prowess of our platform and tools to operators. Many left impressed with its capabilities, but also with the huge potential comes to customer acquisition.
Of course, the Intelitics platform is the key to unlocking this potential and driving new player sign-up to new heights.
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