MACAU BUSINESS By Toni Lai
Diversification time
G2E Asia returns to Macau this month after four years with new joint non- gaming trade show and conference Asian IR Expo, focusing on offerings of integrated resorts
T
he organizer of the Global Gaming Expo Asia (G2E Asia) stresses that Macau keeps its allure and competitive edge as the leading trade show is to
return to the city following a four-year hiatus due to pandemic restrictions. The event will be held next month under a new format that features the new Asian IR Expo focusing on the non-gaming offerings of integrated resorts. “I don’t think Macau is losing any competitive edge,” Yip Je Choong, Senior Vice President (Commercial), APAC of RX (Reed Exhibitions), said on the sidelines of a press conference introducing the event. “I think it just requires a little bit of time for the exhibitors to recover after the COVID pandemic. We see the same situation in many other exhibitions of different industries in different countries,” he added. Held at the Venetian Macao on July 11–13, the Asian IR Expo + G2E Asia, organised by RX (Reed Exhibitions) and presented by the American Gaming Association, will showcase more than 100 exhibiting companies in a expected to draw over 5,000 buyers and trade visitors from 80 countries and regions. The Asian IR Expo + G2E Asia will also feature two separate conference programmes, boasting over 100 sessions.
20 AUGUST 2023
The capacity of the two shows has been restored to about half of the previous capacity at G2E Asia in Macau in 2019 before the onset of the COVID-19 pandemic, Yip Je Choong, Senior Vice President (Commercial), APAC of RX (Reed Exhibitions), said on Tuesday. The 2019 edition, which solely focused on gaming offerings, attracted the participation of over 16,500 local and international visitors from 105 countries and regions. Macau as IR world centre Talking about the debut of the Asian IR Expo alongside G2E Asia, the organiser said this new initiative aligns with the Macau government’s goal of diversifying its economy from casino gaming. “What we always do is transform the content according to where the industry is going,” Mr Yip said. “There’s now a new focus on building more tourism and integrated resorts in Macau. Then we’ll drive the platform, G2E, towards this way because… our key aim and objective is to serve the needs of the industry in Macau.” “The launch of the Asian IR Expo aims to contribute to the transformation of Macau into an integrated resort city, offering a diversity of experiences for visitors worldwide,” he continued. “The collective strengths of both events will be propelling the gaming and integrated resorts sector forward, fostering innovations, driving business growth, and shaping the future of industry development.”
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