GUEST COLUMN – JOHN CONNELLY
Elevating the Gaming Industry: Preparing for G2E Las Vegas 2023
John Connelly, CEO of Interblock, explains how the company’s focus will remain firmly on innovation and technology at this year’s G2E Las Vegas.
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nnually, Las Vegas transforms into the epicenter of global gaming trends as industry leaders convene at G2E, steering the direction and pace of the industry. Far more than a mere event, G2E Las Vegas is a celebration of invention, symbolizing the industry’s
resilience and adaptability. This is where the global gaming community congregates to assess the innovative strides made in the past year, striving to both protect and stimulate growth within the sector. The relentless progress of technology, coupled with the expanding realms of online gaming and alternative entertainment, intensifies competition annually. As a result, the importance of this event skyrockets, positioning it as a crucial component in sustaining the ongoing advancement and success of our industry. In a world where technology is advancing at rapid speed, it’s pivotal for companies to be at the forefront, championing new solutions and setting trends. This year at G2E, Interblock’s focus will remain firmly on innovation and technology. Our vision is clear, to stand out as leaders, setting benchmarks in gaming advancements. Our aim is to make our company synonymous with all distribution channels related to table games. The digital age has prompted us to evolve, and it’s crucial for us to look beyond current product offerings, devising transformative solutions that enhance operational efficiency, optimize gaming experiences, and drive profitability for operators. The industry stands on the brink of a new era, where traditional methods and cutting-edge innovations converge. Embracing change, fostering creativity, and pushing boundaries are in the
“This is where the global gaming community congregates to assess the innovative strides made in the past year”
DNA of Interblock. Central to our efforts is the quest to identify alternative products, features, functionalities, and distribution channels to elevate player experiences. Innovation goes beyond mere creation; it encapsulates the transformation and reengineering of the gaming experience. Personalization stands at the forefront, guaranteeing a custom-fit experience for every gaming session, which cultivates an indispensable degree of loyalty. This is pivotal in competing with the technological advancements unfolding within the industry. The continuous evolution of technology opens doors to enhanced gaming possibilities, ensuring immersive and unforgettable experiences for players. G2E Las Vegas 2023 for Interblock is not merely an event; it’s a launchpad into the future. It symbolizes our commitment to pioneering the next phase of the gaming industry, drawing in fresh demographics, optimizing Handle and Hold percentages, and revolutionizing the player experience. As technology continually advances, we stay ahead of the curve, investigating untapped territories and aligning our solutions with future player desires. This moment propels us to question the norm and furnish our industry with the requisite instruments to remain significant in the evolving landscape of tomorrow. Interblock’s distinction at G2E has consistently been our drive for
innovation. In this ever-evolving marketplace, our tenacity and passion have always been our guiding lights. As pioneers, we understand the responsibilities that come with leadership. We’re determined to ensure that this year’s show is among the most memorable to date. United by our pursuit of excellence, we eagerly await the future and the potential it holds. We are excited to interact with everyone at G2E as we jointly set forth on this mission towards unparalleled excellence.
38 AUGUST 2023
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