IGB L!VE
Bigger and even better!
remarkable response and one which by the iGB L!VE brand. This is a very powerful settled is to review what went well, examine the areas in which we know we can improve, make L!VE 2024. These are incredibly exciting times for the brand!
iGB L!VE 2023 took the show experience to ‘another level’ and according to portfolio director, Naomi Barton, there’s much more to come.
has the response been from exhibitors and visitors?
Naomi Barton: We can measure the response in a number of different ways. The most immediate is the direct feedback the team receives, there’s also the commentary on B2B media and social channels, the independent customer surveys that we commission and probably the best litmus test – our rebooking levels for 2024.
Of the 207 exhibitors who took space on the rebooked for next year within days of the show closing. Due to sustained customer demand and industry growth, we have made the strategic decision to expand into brand new halls at the RAI Amsterdam. The opportunity to scale into much larger and more prominent positions has been welcomed enthusiastically by exhibitors with some 80% of the space already booked a full year ahead of the show opening. It’s a
show? NB: Our strategy is to always look at the introduction of new features and experiences that are relevant to our stakeholders. The Consumer digital nature of iGB L!VE and the topicality of responsible gambling particularly in the Netherlands. The CPZ provided a home and focal point for eight organisations comprising a mix of organisations. It succeeded in providing visitors with the tools to ensure they are compliant in relation to issues such as affordability requirements and stake limits, ensure they are not marketing and advertising will impact business and to network with other progressive operators L!VE experience and will be another important touchpoint as we move forward with the brand.
NB: iGB L!VE is the only event in the calendar year that genuinely brings together igaming at one time under one roof – no other show has this mix. The entire ecosystem interconnects event so passionately because 40% of our event programmes and supporting tech looking to
igaming space, iGB L!VE provides the perfect in front of those operator programmes to develop new partnerships.
with streams delivered by teams of expert speakers. On the Thursday of the show, the analysis of the winners and losers in the AI wars, the impact of Google updates and what they marketing, an SEO update including what to expect in Q3 and Q4 of 2023, and an assessment of the most promising geolocations. proud to uphold.
NB: We are committed to growing the show and as I mentioned at the outset the new of the space already booked. How we make iGB L!VE 2024 into another successful event is key. With a bigger show it’s important to grow our audience further which will mean registering a fourth consecutive year of growth. The way we achieve that will be by working with our exhibitors, listening to the needs of the market and continuing to deliver fresh new and illuminating experiences and insights. That work starts now!
GIO AUGUST 2023 9
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