ICE – BARCELONA
Merkur, I have to congratulate Clarion Gaming for the massive amount of work that they have undertaken to take on board the majority wish of their industry stakeholders, investigate thoroughly all the possibilities that became apparent and do all of the complex negotiations that were necessary to bring this entirely new scenario over the line to the completion that has now been announced. Merkur thanks Clarion for all the many years that we have co- operated so far and wishes them as an organisation and ICE as an event of huge standing all the very best for the future as we warmly continue our co-operation in the coming years. We stand together for what I am certain will be a bright future for the entire gaming industry.”
major events taking place in Barcelona over the January dateline, enabling us to create an exclusive experience in one of Europe’s most popular and attractive cities – one that boasts an incredible hospitality infrastructure.” Further communications from the ICE Team in the coming weeks will deliver more details, with monthly updates on the relocation promised which will include all the information visitors and exhibitors need to ensure a great show in 2025. “Now [the process] is complete, our focus is on continuing the ICE and iGB Affiliate success stories in partnership with you to deliver an amazing experience in London in 2024,” said the ICE Team in an industry-wide release. “As you can imagine, each edition is shaping up to be even better than this year’s event with the majority of the exhibition already sold, so look out for registration opening in the autumn.” Merkur Gaming was among the first companies to react
to news of the move, releasing a statement: “Merkur celebrated the news wholeheartedly, commenting that a move from the UK to mainland Europe has been a since the United Kingdom left the European Union in 2020 has been the additional immigration and customs regulations and costs that this move caused. Clearly, moving ICE to a mainland European country removes these difficulties and gives ICE a new scope for further growth and development.” Athanasios “Sakis” Isaakidis, Merkur’s Chief Executive,
International said: “This announcement represents great news - not just for Merkur but absolutely for the entire 2024 upcoming. I predict that this will be a fantastic event in its own right and a platform for looking forward to a
Athanasios “Sakis” Isaakidis
Zitro also issues a press release in reaction to the announcement, with Sebastian Salat, International established itself as a resounding success in the gaming industry, gathering leaders, suppliers, operators, and gaming professionals from around the globe. It has grown in status as the most important tradeshow in Europe and has proven to be the ideal space to cultivate business relationships and creating new opportunities for companies to expand their global reach. However, a good number of exhibitors, venue for future growth, logistic complexities, and extremely high costs. Those challenges were communicated to Clarion and we were delighted this contributed to formal review through the recent bid process. “We fully support Clarion’s announcement to relocate ICE to the vibrant City of Barcelona, a destination we the future editions of ICE. We believe this move will be a major step helping both ICE and the Industry to grow in partnership with the European gaming market. It will also increase the global dimension of ICE, as moving ICE to Spain will undoubtedly draw a higher number of Latin American operators, due to emotional and cultural links between Spain and Latin American countries”.
Sebastian Salat
AUGUST 2023 33
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