INNOVATION INSIGHTS
Galaxsys G
alaxsys is a relatively young company by iGaming B2B standards. We specialise in unique crash and fast games for the iGaming market. We design, create, and develop highly engaging and attractive games for casino players. We are very excited to share that we have launched our own slot games, which will power our continued growth. We love helping our partners increase their players’ active and revenue targets, and 2024 will be an amazing year for Galaxsys.
Galaxsys games are played across many
different markets. Online casino players want to try something new, something different, but they also like games that are simple and easier to play, which is why we provide these. Casino and Slot players like to maximise their time to play without learning the complexities of characters, bonus conditions, and bonus rounds, which can confuse them, particularly when they have only a certain amount of free time for gameplay. Crash and Fast Games provide a streamlined experience with low friction and give players control over what happens next during the game. These are just a
few reasons behind the increased demand from players and B2C operators looking to add the Galaxsys game portfolio to their casino lobby. Innovations come in many shapes and sizes. For Galaxsys, our continued focus is on creating great gaming experiences. From a player standpoint, casino players wish for streamlined games, and therefore, we expect to see more localisation and personalisation of the game experience. This shall be driven by good user experience design and AI that can help analyse player data, both transactional and experiential.
SportGenerate I
think the discussion on innovation is omnipresent in gaming, and innovation is often confused with invention. Of course everyone is always looking for the next, “next big thing”. However, to me innovation is not invention and is focused instead on enhancing existing products or new ideas.
SportGenerate specialises in eSports, Data, and Exclusive Sporting Partnership Content solutions for sportsbooks and multi-product operators. In this vein, the main innovation we are working on currently is the application of AI in our Rocket Master’s Table Tennis product. Having our own proprietary competitions is no longer a differentiator. So, the AI overlay will
offer more interaction for end users, with the ability to track ball speeds, understand where and predict where the ball will be hit on the table. We are fusing together Mixed Reality features with an AI overlay to increase betting opportunities in Live Betting as well as Augmented reality to increase branding opportunities for our customers.
I think the above shows how we are trying to be different in terms of our live sports offering. However, that is only one of our product lines. In terms of E-Sports we have are offering a fully data. Coupled with this we have introduced a new innovative design that allows the player to
personalise the lay out to their preferences. Our newly launched oddsfeed product also offers an intuitive user management interface to allow all levels of the operators trading team to navigate and personalize the oddsfeed product to their preferences. The feedback from the launch at ICE 2024 has been overwhelmingly positive and we look forward to announcing some deals soon.
We expect to see more automation of data player via personalised front-end experiences. This will be facilitated by more machine learning being used to process large amounts
Fazi F
azi has established itself as a trailblazer in the online gaming sector through its commitment to sophisticated, high-tech casino equipment and top-performing online games. Our innovative approach lies in our extensive product range, which includes over 160 games, tailored to meet diverse market demands across 50 international markets. What sets Fazi apart in a highly competitive industry is our focus on building strong partnerships with clients globally. This customer-centric approach, combined with our expertise in creating engaging and entertaining gaming experiences, ensures a high level of
customer satisfaction. Our dedication to delivering both enjoyment and entertainment positions us uniquely in the market.
As Fazi continues to evolve in the online gaming sector, we are expected to thrive through a multifaceted innovation strategy. This includes expanding our game portfolio with new and diverse types of games, which
will cater to a wider range of player interests. Simultaneously, we are focused on building a robust gaming community, fostering a space for player interaction and loyalty. Alongside these efforts, Fazi is also dedicated to the continuous development of advanced promotional tools, enhancing our market presence and player engagement.
GIO APRIL 2024 13
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