INNOVATION INSIGHTS Innovation Insights
From advanced game mechanics to new iGaming solutions, innovation is at the core of the online gaming sector. As the industry continues to evolve, staying ahead is more important than ever before. We asked a selection of online gaming companies their thoughts on innovation in the sector with three key questions.
THE QUESTIONS:
1. What are the key components to creating an innovative company? 2. How is your company differentiating itself in such a competitive industry? 3. What innovations do you expect to see thrive in the online gaming sector?
Digitain D
igitain has established itself as a leader in the B2B iGaming industry. With 20+ years of expertise and over 30 industry awards for best platform and sportsbook, we deliver reliable, scalable, and proven technology solutions for online sportsbooks and casinos. Our team puts our partner operators at the centre of everything we undertake as a business and as a team in delivering solutions to market needs. We continue to listen to our partners and their players to collaborate and engineer practical solutions that create engagement, robust user
experience, and revenue opportunities. Digitain believes in building trust and a good reputation with all stakeholders in the iGaming industry. We value relationships and foster meaningful bonds with our partners, as our marketing statement is ‘Your Success.’ Therefore, part of our differentiation is our people, of whom we have 3,000 employees focussed on delivering the best experience possible. Our technology infrastructure enables and empowers our partner operators to personalise and localise their front-end and
back-end operations to the needs of their local partners.
b k d ti t th d f th i l l
There is a lot of focus on machine learning and AI, of which Digitain has been at the forefront. AI in the correct business context is likely to see more focus on areas such as productivity, user experience that delivers deeper levels of personalisation, and behavioural and data analytics. Therefore, AI aligned to data analytics and predictive analytics shall help identify potential areas of future innovation, not just in gaming but in all business sectors.
Winlandia A
t Winlandia, innovation isn’t just a buzzword. It’s the core of our identity. operator perspective. Today, our commitment to bringing our insights into marketing, content creation, technological advancements, and analysis. Our innovative way of working thrives on our commitment to integrating responsible marketing and sustainability into every strategy. One such example of our innovative practices can be seen in last year’s rebranding project, where our identity changed from Finlandia Casino into Winlandia. Sometimes, less is more, right? In a landscape as dynamic and competitive as online gaming and digital marketing, change and transformation is essential if you want to stand out from the crowd. Winlandia distinguishes itself by weaving our core values of responsibility and
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sustainability into the fabric of our operations. From our refusal to engage in or support false advertising to our dedication to only partnering with ethically aligned companies, these principles are not only linked to our identity but also resonate with our clients and their audiences. This, I believe, really sets us apart in an industry where trust and integrity are of such great importance. The founders of Winlandia have been around marketing and iGaming. We are excited about what lies on the horizon of innovations that gaze into a crystal ball, we believe in a future where AI and machine learning will continue to tailor gaming experiences to individual preferences, with personalisation helping to drive both engagement and loyalty. Blockchain technology will likely usher in a new era of transparency and security in transactions. As the
world turns, we will continue to lean more into experiences; virtual reality will most likely transform iGaming into something beyond just play, instead creating a more rich and lifelike experience. That is just on the product side. I think that we will also see responsible gaming continue to be a main focal point as the industry looks to contribute positively to both society and the environment.
As Winlandia goes, we are not just an observer, we are an active participant in the innovation of tomorrow.
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