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The international gaming industry turned out in huge numbers to mark the last editions of ICE record 52,345 gaming professionals attending both shows.
New records were set across the board ahead of the January 2025 relocation to Barcelona. The ICE unique attendance of 45,050 represented a 12% year-on-year increase with which was set at the 2023 show.
of person days gaming industry professionals spent at ExCeL London topped 100,000 for the history.
The international appeal of ICE and iGB representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.
Excluding host country the United Kingdom comprised: Malta (3,364 visitors), United States (1,483), Germany (1,235) and Brazil (1,134). Stuart Hunter, managing director, Clarion Gaming said: “February’s historic editions of
occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future
“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”
He added: “Each year we commission an extensive and independent programme of research conducted amongst both exhibitors and visitors. That process is currently underway and it needs to run its course for me to share rates are unprecedented which shows a community of customers that’s really engaged with the brand.
“In terms of the satisfaction rating ICE is compared to the average for all UK-based business-to-business events of around 50. Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025. maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with
Portfolio director Naomi Barton, who led the described the response to the show as being books with more attendees than at any time in consecutive year of double digit growth. “All of the key performance indicators that we apply came out in positive territory with the number of exhibitors and sponsors totalling 250 sqm of space (+16% year-on-year). We are recording best ever satisfaction ratings and the Barcelona is off the scale.
“I don’t believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market- leading event brands.”
Push Gaming takes content live with Brazino777
Push Gaming has seen its full library of games find a wider audience in Brazil, through its Push’s most successful games, including Razor Returns, Retro Tapes and Big Bamboo, one of the country’s most popular online casinos.
Upcoming titles such as Samurai’s Katana and Shamrock Saints will also star on the platform, along with the recently released hit sequel, Wild Swarm 2, teasing a strong lineup of new games scheduled for release in 2024 Further commercial activity in Latin America and globally is impending as Push continues to broaden its roster of operator partners. Fiona Hickey, chief business development officer at Push Gaming, said: “Brazil is a huge market that offers great potential. Our games have been met with enthusiastic approval from players there and we’re looking forward to enhancing our network in this most exciting of markets.
obviously delighted with the partnership, which gives us further scope to expand our
GIO APRIL 2024 5 LatAm profile.”
“Push Gaming’s titles are among the best available and fit perfectly with our ethos of providing our players with the finest content
in the industry.
“This is a deal that supports our growth ambitions in Brazil and we know there is more to come from us as we strengthen our position among the player base.”
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