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ONLINE NEWS


UK risks losing safer gambling leadership position, warns BetBlocker.org


Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.


Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.


“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.


“The potential implications of this disconnect  communities we serve, but for the UK’s 


 work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.” Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind.


Betby launches custom leagues offering


Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.


“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it  forward to unveiling it.”


Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.


“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”


Wazdan and Mozzart join forces


Wazdan has entered a partnership with Mozzart, marking a significant expansion into regulated Balkan markets.


Serbia leads the launch, soon to be followed by Bosnia and Herzegovina, Romania, and Croatia, affirming a commitment to delivering unparalleled thrills across diverse regions.


Renowned for engineering advanced


software that transcends chance, the developer’s collaboration with Mozzart heralds a new era where innovation meets ambition. Through robust partner support and emergency response services, Mozzart stands to benefit from a steady supply of thrilling experiences tailored to evolving player needs.


Radka Bacheva, head of sales and business development at Wazdan, stated: “Our partnership with Mozzart is a testament to our dedication to offering top-quality gaming experiences in key markets.


“This cooperation reinforces our commitment to delivering innovative solutions that thrill players and empower our partners, leaving nothing to chance.”


6 APRIL 2024 GIO


Betby, an innovative sports betting provider, has redefined branding in esports through the launch of customized tournaments that enable operators to broadcast the Betby. Games football tournament, fully tailored to any brand’s identity. The odds feed’s new offering will provide clients with full customization design options that allow brands to further distinguish themselves from the competition, creating an appealing and memorable product that resonates with audiences and elevates brand loyalty. Customization options extend to every aspect of the virtual stadium and team presentation, ensuring a fully personalized esports experience when every element of the game aligns with the client brand’s vision and values. Customizations include: • Stadium sidelines, stands, and spectators, with banners incorporated to reflect the client’s branding • Complete freedom in selecting colours of uniforms, logos, and styles • The ability to name teams and design their logos


• Individual player customization, allowing for the creation of custom avatars within each team Kirill Nekrasov, product owner at Betby, commented: “Betby’s initiative for custom leagues is poised to transform the esports sector by enabling clients to craft a distinctive product that truly reflects their brand and aesthetic. Our new custom leagues guarantee exclusive rights to each brand, offering unmatched market uniqueness where brands can precisely shape their esports presence. This offer seamlessly matches the client’s brand identity, enhancing recognition in the esports arena. Each league is distinct, mirroring the brand’s ethos and providing a standout esports product.”


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