Q&A – JOHNNY ORTIZ Johnny Ortiz – Zitro
Matt Broughton caught up with Zitro’s founder, Johnny Ortiz, on the back of a hugely successful ICE London.
the Pig, which have been successful in international markets. Furthermore, we also launched new game titles such as Energy Link, Drum Dynasty, or Hit Selection that were specifically designed for the European market, as we adapted the betting configurations and mathematics as well as incorporated game mechanics that were in high demand in this market. We also launched our WAP product line at this year’s ICE, even though it was already operational in Latin America. We plan to deploy it in all the markets we operate throughout 2024, so the show was a great opportunity for us to increase its exposure. And of course, we also presented the
new offerings of Zitro Digital, which is continuously growing with the addition of new titles such as Makeda-Epic Kingdom or Imperium-Mighty Hammer, and the introduction of various promotional tools to support operators in the commercial management of our games.
Matt Broughton: Firstly, can you tell us how the final London ICE was for you - it seemed like a very busy and positive show for Zitro! Johnny Ortiz: Indeed, we’re very satisfied with the response we received at ICE. We were able to showcase our most recently launched products, and operators who visited our booth witnessed, without a doubt, how at Zitro we have been tirelessly working on increasing the diversity of our product range. Overall, our products received a very warm reception from our European customers and others around the world, which reassures our position as one of the leading companies in the global gaming industry.
MB: What were the key products you showed at ICE? JO: Among the key products we revealed at ICE, we have Fu Frog, Fu Pots and Billy
30 APRIL 2024
MB: You had an impressive win at the European Casino Awards for the Altius Glare; please tell us about the main characteristics of this cabinet and why you think it deserved this award. JO: Winning the ‘Best Slot Machine’ was truly the best way to start 2024. It showed us and our customers that hard
work really does pay off, and it was great evidence to reflect our commitment to innovation. I couldn’t be more proud of our team at Zitro.
The Altius Glare cabinet has become one of the most acclaimed slot machines in gaming properties. Since its launch, it has rapidly gained popularity, leading to a wave of installations across many jurisdictions, including EMEA, Latin America, USA, and Asia.
The cabinet stands the tallest among our GLARE family of machines, and it truly allows players to be part of such an immersive experience that is captivating even at first glance. Its huge real estate is a canvas for breathtaking graphics, brought to life through its impressive 55” and 27” Full HD displays.
But it really is more than just a stunning visual spectacle; it revolves around player engagement as it seamlessly integrates cutting-edge technology with a premium sound system and features designed to enhance the player experience. Additionally, the cabinet’s ergonomic design ensures maximum comfort for extended play sessions, while also offering easy service access for casino operators and players. The whole team at Zitro is overjoyed with this award and we look forward to continuing to create unique gaming experiences.
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