GAME DEVELOPMENT
well. We’ve got to constantly challenge not about doing lots of things, it’s about doing the right things. We’re not simply trying to tick a box; we’re making sure what we’re doing is actually effective in protecting the player and creating a long-term sustainable industry.
Regulation is constantly changing in the online gaming sector. How do you keep up with that?
We’ve got regulatory affairs teams and compliance teams so from a functional perspective, we keep our relationships with regulators in a good place. We have a very stringent partner and customer approval process because we want to make sure we do the right things. We hold gambling licenses pretty much everywhere in the world and we’ll never put those at risk for tactical opportunities. In the UK, for example, the rules have changed and we’ve been involved in those discussions all the way through. We’ve worked with trade associations and our customers because ultimately, we’ve got to get the regulation to a place that is sensible. We’ve also got to get to a point where we can meet requirements in a meaningful time period. The challenge is that if the market changes, there is a lot of work that make them compliant. As a result, we work in a way in which we get a good blend of what is practical to implement and what will actually make a difference for players.
Moving forward, what are Light and Wonder’s goals for 2024?
2024 is a really important year for us both in this region and as a company. After coming back from COVID, we were fortunate that business in most markets snapped back fairly quickly. We then really started to invest in our people, resources, studios and recent acquisitions we’ve made over the last few years both in the land-based and online gaming the quality and types of games we’re offering. For us, this year is all about us pushing the bar further. We’ve recently made some additional studio investments and it’s about making sure we’ve raised the minimum standard of what we do so we end up with better games. Commercially, we’ve invested in additional salespeople so our employees will be more specialised in their local markets. If they have smaller territories to cover, they can spend more time with customers. This ties in with our product management because we get a better idea of what you need to do to be successful in that market. Ultimately it is all about the games have a great 2024!
GIO APRIL 2024 9
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