ICE 2018 PREVIEW ICE 2018
ICE London grows again with 2018 edition set to be the biggest on record
Kate Chambers, Clarion Gaming, Managing Director
further 2,000 sqm of space, which will raise the total size of the world’s favourite gaming technology event to 43,500 sqm, a 5% increase on the 2017 figure and approaching twice the size of ICE 2012 (22,500 sqm). The development, which has been driven by demand for stand space by both existing and new exhibitors,
T
he 2018 edition of ICE London will be the biggest on record. Event organisers, Clarion Gaming, have confirmed the addition of a
represents the sixth consecutive year of growth for the London event. Kate Chambers, Managing Director of Clarion Gaming, said: “This is great news for gaming organisations who we know want a stand out, flagship event that showcases the world’s leading innovators from every gaming vertical. By expanding our footprint in this way, I believe ICE London has underlined its status as the world’s capital for the international gaming industry.”
Ampersand – the biggest think tank in gaming C
larion, which organises many of the industry’s most successful business
events has pledged to create the biggest think tank of advisors and ‘critical friends’ in the history of gaming. Clarion’s target is to enlist the services of 1,000 industry professionals from throughout the world of gaming
44 DECEMBER 2017
to help guide the development of its brands and to ensure they continue to serve the needs of the industry. The progressive initiative, which Clarion has branded ‘Ampersand’, will comprise a representative cross-section of industry verticals, jurisdictions, job functions and channels.
Industry professionals who
agree to participate in Ampersand will receive a number of benefits in recognition of their time, including entry to the dedicated Ampersand Lounge at ICE, London as well as access to intelligence reports and surveys produced by the team at Clarion Gaming.
She added: “Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives. The expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers, which in 2017 travelled to ICE from 151 jurisdictions.”
ICE London is the world’s biggest gaming technology event. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online, social,
sports betting and street gaming sectors, ICE provides the most comprehensive shop window on world gaming. To register and access the 500+ international
exhibitors who will be in attendance at ICE London 2018, visit:
www.icetotallygaming.com
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