MACAU BUSINESS
not done well in areas like traffic, border facilities, and diverting visitors from crowded sites.” “Many problems and solutions in the [master plan]
have been proposed by the industry in the past decade, such as diverting travellers from entering and leaving Macau via the Border Gate to via [the border terminal] on the Hengqin side,” he explained. “But the Macao Government Tourism Office alone cannot resolve all these issues, requiring co- operation from other government departments”. Gaming executive and legislator Angela Leong On
Kei is also anxious about how various government departments would work together to implement the tourism master plan. “With the opening of the Hong Kong-Zhuhai-Macau Bridge soon more tourists will travel to Macau, a new influx that the government should think about how to handle as soon as possible,” she warned.
Interactive experiences O
Tourism Outlook Total Visitation
Non-gaming Expenditure of Visitors
Average Length of Stay of Overnight Visitors Overnight Visitors/Total Visitors Average Hotel Occupancy Rate Hotel Room Supply
Land Requirement (Gross Floor Area) Tourism-related Employment (People)
ne of the highlights of the master plan is the use of innovative technology enhancing the experiences of visitors and managing crowds
at tourist sites. ‘Technology has the ability to take the concept of travel management to the next level,’ the document reads. ‘Updating current technology and deploying smart technology tools will see extended
benefits for both visitors and the tourism industry of Macau in the . . . short to long term’. New technologies, such as heat maps, will be
employed at tourism sites to monitor human traffic flow so that visitors can be notified via mobile messages and social media platforms and may choose to avoid visiting certain areas at peak hours, according to the document. The Macau Administration inked an agreement in August with Mainland technology giant Alibaba Group to help transform the city into a leading Smart City in the region. The four-year partnership focuses on upgrading the territory’s information technology infrastructure to facilitate development in various areas from cloud computing to smart tourism. Liu Yi, lecturer at the School of Tourism Management at Sun Yat Sen University in Guangdong Province, says Macau’s smart tourism could focus on providing virtual reality (VR) and augmented reality (AR) experiences for travellers at tourism sites. “With an abundance of heritage resources in a small city, it is not really necessary for Macau to develop any large-scale tourism offerings,” he said, having recently visited the city for a tourism seminar.
‘While the master plan gives a clear roadmap with objectives and strategies, it takes leadership to drive the tourism industry for sustainable development and growth,’ the 300-page document concludes.
2016 30.9 million
US$6.6 billion 2.1 Days 50.7% 83%
37,634
446,000 sq. m 242,000
Sources: Statistics and Census Service, Tourism Master Plan
Low Growth 2025 Forecast 33-35 million
US$12-13 billion 2.3 Days 56% 82%
48,600
3.67 million sq. m 258,000
Modest Growth 2025 Forecast 38-40 million
US$13-14 billion 2.3 Days 53% 84%
51,900
4.17 million sq. m 295,000
22 DECEMBER 2017
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