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p41 BKU-JUN21 Tyde_bku 03/06/2021 19:18 Page 41


INDUSTRY UPDATE


Gary Matthews joins The IPG team


The IPG is pleased to announce and welcome Gary Matthews as Commercial Director. He joins the membership group following a progressive career across 30 years in the building materials sector. Gary will be responsible for engaging IPG suppliers, supporting members’ needs and contributing to the next chapter in The IPG’s growth plans. Previously, Gary has


worked with a variety of market leading brands such as Mira, Honeywell, Grohe, and Ideal Standard, he has significant experience in customer management, strategy planning and leadership skillsets. In addition, he has wide experience of the independent P&H/KBB sectors with a real passion for supporting these businesses. The IPG was incorporated in 2013, it has since established itself as the


fastest growing membership group with over 100 suppliers and 200 member locations nationwide. The addition of Gary to the team continues to highlight the commitment to both suppliers and members of the drive for further strengthening of the ambitious expansion plans IPG have for their partners.


Häfele helps trades save time and money with new Essentials catalogue


Häfele is making it easier for tradespeople to find what they need and at the best price thanks to its new Essentials catalogue. Essentials is a quick reference guide featuring over 3,000 top products plus promotional offers, from the furniture fittings, accessories, hardware and ironmongery manufacturer and distributor. Inside Häfele has highlighted the bestselling solution within each


category, allowing trades to make quick, confident decisions on which option to choose. Natalie Davenport, Head of Marketing at Häfele UK, said: “We know


trades are busier than ever thanks to the surge in demand for home improvements, so we’re doing our bit to help them work efficiently and profitably. “With Essentials, tradespeople can be confident they’re getting great


deals across a range of popular products, found easily online or in print, plus there are some great promotions at market leading prices in each edition” To view the Essentials catalogue, visit www.hafele.co.uk/essentials.


TYDE launches its new website T


YDE, a Thomas Dudley Business is proud to announce the launch of


their brand-new website! Designed with the customer in mind; TYDE’s new website provides easy access to their vast range of plumbing fittings and spares. TYDE’s new website makes finding a product


from one of their extensive product ranges as simple as 1-2-3. One: use the handy search function to search by product code, description, brand or product name. Two: select the product you need from the quick access menu system. And Three: click on any product as you see them featured across the site.


If you need to access technical information such


as specification sheets, instructions or install and maintenance videos then you will find the ‘How To’ and FAQ sections of new TYDE website a great resource. Visitors to the TYDE website will be able to


create, send or download a quote request with the new Quote Builder function. Website visitors will also be able to download and print off their quote list should they wish to take it to a local stockist. If a visitor to the website needs help locating a


TYDE stockist then they can simply enter their postcode and let the website do the rest. Keeping


the customer at the heart of their activities, it’s what TYDE does best. Paul Weddle the TYDE Business Unit Director


says “After many months of hard work and dedication from our team, we are pleased to announce the launch of our new website. Our primary goal was to create a valuable, user- friendly and responsive resource for our customers. Based on feedback, we’ve focused on making it easy to locate product information and simplify the ordering process.” Please visit the new TYDE website.


uwww.thomasdudley.co.uk/tyde BKU JUNE 2021 41


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