p30 BKU-JUN21 Masterclass Intro_bku 03/06/2021 19:02 Page 30


Clever design maximises storage and profitability


itchen specialists that continue to design boxes on walls allow

themselves to be directly compared to the large multiples and sheds, making them susceptible to customers challenging them on price and customers taking control of the sale. Instead, clever designers will problem solve. They will ask key questions to understand how the customer currently uses their existing kitchen and more importantly, will quickly identify what areas they would like to improve upon. Storage features within the design should be

Comment by Steve Tough

Commercial Sales Director, Masterclass Kitchens

identified first and foremost. The customers style will reflect what’s behind the door too. Maybe wide drawers with internal compartments would suit their lifestyle, alternatively, it could be a corner

larder with ample storage for their busy family routine. Regardless of the customers styling, explaining the features and benefits of what’s been planned behind the door will demonstrate how each item overcomes a specific problem that they stated with their current kitchen layout and design. This is a vital step of the kitchen buying process. As a kitchen manufacturer, we must arm

kitchen specialists with the full range of tools in their toolkit and ensure that we continue to offer better quality design, product, technical and sales training and support. We firmly believe that in doing this, the customers will value the products and features planned into their design and the control of the sale remains in the hands of the kitchen specialists rather than in the hands of the customer.

Masterclass Kitchens provide showstopping storage solutions S

ince the pandemic, Masterclass Kitchens have reported tremendous

increases in their Signature Collection storage features. In particular, the MagnaSpace pull-out larder has really stood out from the crowd. Available in base, midi and tall cabinet heights, MagnaSpace is a very versatile storage feature. Available from 150mm wide for a base pull-out and 300mm wide up to 600mm wide for midi and tall cabinet options.

MagnaSpace offers incredible storage for any

kitchen shape or size. The biggest plus point by far, is the fact that our pull-out larder is available in the same finish as the chosen drawer box. An Oak or Walnut effect version, along with a modern drawer box option, providing the customer with a bespoke look in their kitchen design. This is a considerable USP for the brand, which sets them apart from the rest. There is no need for unsightly wirework in a Masterclass Kitchen design. The entire range of storage features within The Signature Collection are

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available in the very same finish as the drawer box. The unique storage features not only achieve the look of a bespoke kitchen, but they also boast higher storage and weight capacities than equivalent wirework systems.

30 BKU JUNE 2021

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