INDUSTRY UPDATE
Say hello to an old favourite –Waterline’s Blue Book is back!
popular demand. Having previously gone digital, Waterline has listened to its customers and understood that while a digital tool is useful, a printed book with everything in one place is an invaluable reference tool to make retailers’ lives easier. And the good news is it’s bigger and better than ever.
I
ndependent kitchen retailers asked, and Waterline listened – the Blue Book, considered a trade bible, is back by
Hidealoo Hampshire toilet innovator flushes out sales in its fifteenth country
H
idealoo, a UK startup aiming to aid the installation of toilets in small and hard to fit spaces, is celebrating after
landing sales in its fifteenth country. The Hidealoo frame allows a toilet to be rotated through 90 degrees
meaning it can be hidden within a cupboard or wall recess. As well as creating valuable counter space and freeing up floor space in compact bathrooms when the toilet isn’t in use, the frame can help homeowners add extra facilities, where installing a full bathroom may otherwise not be possible or affordable. Inventor Monty Ravenscroft, an architectural engineer from Selborne
near Alton, first came up with the idea while working on a tiny property in southeast London, which went on to feature on Channel 4's Grand Designs programme. He also wanted to find a solution for his invalid father who needed the convenience of bathroom facilities in his bedroom, yet in a discreet way that preserved his dignity. Since Hidealoo was officially launched last year, orders have been
flooding in from homeowners and property developers across the world. Customers can now be found in the UK and Ireland, as well as UAE, Romania, Singapore, Bulgaria, Austria, Germany, Slovenia, Belgium, the USA, Hong Kong, Greece, Poland and Spain. The company continues to build relationships with key distributors and
also recently picked up its third industry award. Monty Ravenscroft, Hidealoo founder and inventor, commented: “It has
taken more than five years of development, engineering and testing to perfect the Hidealoo and there is nothing else like it on the market. It is great to see its potential being recognised by homeowners across the world. “What continues to amaze us is the infinite number of ways our
customers are using the frame to solve their individual needs. While around 25% of current installations are going in traditional bathrooms, the vast majority of the frames are being used to fit toilets in more unusual locations, particularly within utility rooms.” The Hidealoo frame is manufactured in Britain and works with any
standard UK wall hung ceramic pan and 110mm waste pipe. It has been tested to hold 400kg in weight and successfully operated through 250,000+ cycles. Popular uses include fitting a toilet within a utility room cupboard, within a cabinet underneath loft eaves, in a home office area and within compact ensuites and shower rooms. For more information visit the website.
uwww.hidealoo.com
After several years as an online version only, Waterline’s Blue Book is
back in print for summer 2024. With products and prices available from July to September, the latest quarterly edition covers more than 470 pages of kitchen design inspiration including appliances, sinks & taps, furniture and accessories such as lighting, handles and flooring. The new additions to the Crown Imperial furniture collection feature
and are fully detailed, along with all the latest products from the many top brands available from stock through Waterline including Samsung, Haier, Franke and many, many more. Simple to navigate with clear pricing and order details throughout, the Blue Book also includes the latest offers exclusively available to Waterline customers so that profitability can be maximised on each project. “We understand the importance of having a reliable sales tool at your
fingertips and our customers have really missed it, so I’m thrilled to announce the return of our iconic Blue Book in print,” comments Waterline CEO Michael Marriott. “Already the feedback from customers has been overwhelmingly positive so we’re pleased to bring them the tools that they need to make life easier.” While the printed version of the Blue Book is an essential sales tool for
retailers to have by their side when completing customer orders, the digital version is also available online, for those who prefer browsing online. Contact your Waterline sales representative to receive a copy.
u03330 149 149
uwww.waterline.co.uk
BKU AUGUST 2024 49
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