Waterline – A full kbb service solution from a single distributor I
n the competitive landscape of kitchen distribution, stellar customer service
isn’t just a slogan - it’s what sets us apart. At Waterline, we know that distribution and service go hand in hand. While many claim to offer unparalleled service, true excellence is about consistent performance and building genuine relationships with our retail partners. Our commitment to this principle has established us as a leader in the industry. Understanding the ins and outs of a retailer’s
operations is crucial for a distributor. Retailers need to be confident that their orders will arrive on time and in perfect condition. But exceptional service goes beyond just timely deliveries. It means investing in the right infrastructure, technology, and people to create a resilient and responsive distribution network. By fostering strong relationships and really getting to know our retailers’ needs, Waterline ensures our service is not just reliable but also anticipates and adapts to market demands. Since we started in 1985, Waterline has
continuously evolved, becoming part of the Crown Imperial group in 2011 and growing into the UK’s largest supplier to independent kitchen specialists. Our strategic locations, including our distribution head office in Newport Pagnell and depots in Bolton and Bristol, help us meet national demands efficiently. This geographical advantage, coupled with our comprehensive product range featuring top brands like Franke, Samsung, Haier, Bosch, Neff,
and Carysil, ensures our customers have access to the best kitchen solutions available. Our team of 18 sales representatives, including
16 field sales reps, provides personalised support to about 4,500 customers annually. This hands-on approach is reflected in our impressive customer satisfaction rating, consistently hitting 95% or higher. Waterline’s reputation as one of the largest
distributors of Franke products globally underscores our ability to handle high-demand, high-quality brands. Our strategic partnerships with leading kitchen sector brands ensure we offer an extensive range of kitchen furniture, appliances, sinks, taps, and ancillary kitchen solutions. This wide product range, backed by our exceptional customer service from order to delivery, is a key factor in maintaining our leading position in the market.
We’ve also now expanded into the bathroom
sector with the launch of the Waterline Bathroom Collection. This new venture signifies our commitment to providing a comprehensive kitchen, bathroom, and bedroom (kbb) service solution for independent retailers. By making the most of our established distribution network and customer service expertise, we aim to replicate our kitchen sector success in the bathroom market, offering the same high level of service and quality products for all kbb retailers.
u03330 149 149
uwww.waterline.co.uk
30 BKU AUGUST 2024
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