FOCUSON DISTRIBUTORS Dionne Banks
Claygate
BKU’s Matt Broughton spoke with Dionne Banks, Claygate’s Marketing Director.
I
n the first half of 2024, things were a little tough for Claygate - similar to the
last 6 months of 2023 - but the company has recently started to see a positive shift. Marketing Director, Dionne Banks explains: “Initially, the economic climate, fluctuating costs and market conditions presented hurdles that tested us, and like everyone supply chain disruptions has been a concern but overall, we have fared reasonably well with our stock holding. “Looking ahead, we are more optimistic about
the rest of 2024. The momentum we are gaining now gives us confidence for some solid and sustained growth and we are dedicated to continuing this upward trajectory by evolving our product offerings and maintaining our focus on customer service.” The biggest development for Claygate in 2024
was its strategic expansion into new geographical areas coupled with the addition of key sales staff. Recognising the potential for growth in untapped markets, the company meticulously planned and executed an expansion strategy that has significantly widened its footprint. This expansion was complemented by a
deliberate effort to strengthen Claygate’s sales team with experienced sales professionals who brought with them a wealth of industry knowledge and a passion for customer service. I ask Dionne what she sees are paramount for success right now: “To excel in the bathroom
industry right now, it’s important to remain flexible with up-to-the minute understanding of the changes in the market,” she says. “You need to have your ears to the ground and act quicker on the information you receive. This involves not just staying abreast of design trends but also offering functional, high-quality products that enhance the customer’s experience. Launching a new website in 2022 was a breakthrough, significantly boosting our online presence and customer engagement.”
“
At the core of our success is our dedication to providing the most optimal selection of products and exceptional customer service
Winning the BKU Award for Best Distributor
for the last seven years is a testament to Claygate’s unwavering commitment to excellence and continuous improvement: “At the core of our success is our dedication to providing the most optimal selection of products and exceptional customer service,” says Dionne. “Building and maintaining strong relationships with both our suppliers and customers has been crucial. We work closely with our partners to ensure a steady supply of quality products and collaborate with our customers to understand their needs and tailor our services accordingly.”
Dionne has noted a growing demand for
sustainable and eco-friendly products: “Suppliers are introducing more recycled materials, and products with a lower environmental impact. Brands that offer green solutions are gaining a competitive edge as consumers become more environmentally conscious. “The integration of smart technology in
bathrooms has already become a significant trend. It’s a trend that seems to be here to say. There has been an increase in smart showers, touchless options, and intelligent toilets that offer features such as water-saving modes, automatic temperature control, and enhanced hygiene. The convenience and efficiency provided by these smart solutions continue to drive their popularity. “There’s a heightened emphasis on personal
wellness and self-care. Homeowners are investing in creating spa-like bathroom retreats to promote relaxation and well-being with the focus on creating a serene, luxurious environment at home. “These trends reflect the evolving preferences
of consumers who are looking for innovative, sustainable, and personalised bathroom solutions that enhance their daily living experiences.” As for the remainder of the year, Claygate has
plans to introduce several new OEM product lines, along with new ranges from its trusted brands. Dionne adds, “building on the success of our website, we plan to further enhance our digital presence and expand our online marketing efforts.”
26 BKU AUGUST 2024
“
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
