Printer Profile
He said: “What often happened would be us waiting for the small-format work to arrive before we could collate it. “That put extra pressure on the production team downstairs so bringing it in-house, though was a significant investment, we think will pay off in the long run.
“We rolled the dice again but confidence is at an all-time high and we no longer outsource any of our small-format work. “We can also upsell our large-format services to these clients which has been a door-opener to a new market.”
Investing in the company’s future
With so much kit suddenly coming through the door Graham has said the next investment will not be on machinery but on people.
KGK Genix has worked with Nike
“It was a logistical nightmare too as overnight we gained another 40 staff but we also needed to vacate the building in Soho as it was sold to make flats. “The London operation was moved to Tottenham but with that, the Harlow base and Thundridge, we had a lot of duplication and a lot of kit.”
But the acquisition paid off again with the company becoming a greater force than before, growing its staff count to 106 and more importantly its turnover to £12 million.
It’s all about the new kit To keep up, more equipment had to be brought in, and now the company has 14 machines bought through CMYUK, with the latest being the Canon Colorado. Despite a significant but inevitable drop in business during the COVID years, Graham is still pushing to invest in more equipment.
Last November, the company added an entirely new small-format department as well as major investment in the new SwissQprint Kudu flatbed printer and the Konica Minolta AccurioPress C12000. The Colorado, the Kudu and the Konica, along with the small-format machinery, and the building of a new mezzanine area at the Harlow base, cost around £1 million; but as before, when pushing the print side of the business Graham is hoping these investments will pay off for the company.
www.signupdate.co.uk
KGK Genix works closely with visual merchandising students at the local Hertford Regional College in Ware to organise its Student Retail Design and Careers Competition.
This year is the third time it has been held with pupils given a design brief to build a retail window for one of KGK’s clients. Previous years have seen students provide visual effects for Nike and Superdry and this year it is for fashion designer Dune.
It is a competition that has been hugely beneficial for both the students getting extra credits to their course and KGK Genix, which has hired three contestants in two years.
Graham said: “When you work with students who have an interest but haven’t thought of print as a way into
the industry, it entices them into a different direction.
“Their end goal would still be visual merchandising but we can help them get in that way and they can bring in new ideas.”
KGK Genix provides print services for Dune
Playing its cards right Call it clever business brains or lucky investments, KGK Genix has benefited from its investments.
The company’s mantra is ‘Yes, now what is the question’ and with this line of thinking perhaps it isn’t difficult to see how these decisions have proven successful.
KGK Genix has always found avenues to help its customers in different ways and by continuing to invest in future machines and staff it can carry on going above and beyond for the client.
The Canon Colorado M Series March/April 2025 | 49 |
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