Advertorial
Creating lasting impressions with signage: choosing the right materials
A sign is more than just a nameplate; it is the visual handshake between a brand and its audience. Jack Scanlan, product manager, MEDITE SMARTPLY explains why choosing the right material is important.
feel of wood. Additionally, exposure to sunlight can cause plastic to discolour, diminishing the sign’s impact. Outdoor signs are continuously
W
hether it’s a storefront, hotel entrance or business façade, a sign is often the
first interaction a customer has with a brand. It sets expectations, communicates quality and reinforces brand identity.
The impact of sign materials on brand perception The choice of material for signage plays a critical role in delivering a lasting impression. Traditional materials such as hardwood,
softwood, metal, alloy and PVC each offer unique benefits but also come with certain limitations. Hardwood signs are often associated with premium quality and heritage, offering a rich, traditional look that appeals to businesses aiming to convey sophistication and trust. However, they require regular maintenance to prevent weathering, discolouration and warping, which can detract from their aesthetic appeal over time. Softwood provides a more budget-
friendly option while maintaining a natural wood look. Despite its affordability, softwood lacks the durability needed for long-term outdoor use, particularly in challenging weather conditions. Frequent sanding, repainting and maintenance are necessary to preserve its appearance. Metal and alloy signs provide high
durability and a sleek, modern finish. However, metal signs can be prone to denting, scratching and corrosion over time, particularly in coastal or high- pollution areas, where salt and airborne particles can degrade the surface. PVC signs are widely used for their
low-maintenance benefits and modern look. While PVC requires minimal upkeep, it often lacks the premium
www.signupdate.co.uk
exposed to the elements, facing rain, wind, UV radiation and temperature fluctuations. In coastal locations such as Brighton, signs endure even more intense conditions, including salt-laden winds and high humidity. These harsh environments demand materials that not only look good but also withstand the test of time.
MEDITE TRICOYA EXTREME: A new standard for signage For those seeking a high-end look that lasts, MEDITE TRICOYA EXTREME from MEDITE SMARTPLY offers a robust alternative. This advanced wood-based panel combines acetylated wood fibre with state-of-the-art manufacturing technology, delivering exceptional durability and design flexibility. Its smooth, knot-free surface offers a perfect canvas for intricate designs and vibrant colours. The panel’s 50-year guarantee sets
a new benchmark in the industry, ensuring that signs maintain their aesthetic and structural integrity for decades. Its versatility allows for the creation of unique and eye-catching designs, whether for luxury retail spaces, hospitality venues or public signage. One of the standout features of
MEDITE TRICOYA EXTREME is its minimal maintenance requirements. Unlike traditional wood, which expands and contracts with changing weather, this panel offers remarkable dimensional stability, preventing paint from cracking or peeling. For sign makers, this reduces
maintenance cycles and costs. When a refresh is needed, only light sanding and repainting are required, maintaining the sign’s appeal with minimal effort. The acetylated wood fibre in MEDITE TRICOYA EXTREME provides resistance
MEDITE TRICOYA EXTREME sets a new standard for signage
to moisture, rot and fungal decay. Independent testing by BRE has demonstrated an expected service life of 60 years for exterior use.
An investment in brand quality and prestige For brands looking to convey a message of quality, durability and prestige, choosing the right signage material is crucial. MEDITE TRICOYA EXTREME exceeds
modern sign making demands, offering a durable solution that keeps signs looking fresh year after year.
• For more information on MEDITE TRICOYA EXTREME, visit
www.mdfosb.com
About MEDITE SMARTPLY
MEDITE SMARTPLY is part of Coillte, an innovative, FSC certified Irish forestry and forest products manufacturer. Based in Clonmel and Waterford,
Ireland, MEDITE SMARTPLY produces a versatile range of Medium Density Fibreboard (MDF) and Oriented Strand Board (OSB) building products.
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