Sign & Digital UKReview
William Smith
BREWING UP ANOTHER SUCCESSFUL DISPLAY Premier made a significant impact at this year’s Sign & Digital UK exhibition. Initially conceptualised in October 2024, Premier’s marketing team recognised the need to engage visitors with a stand that highlighted the versatility and quality of its products, in a real-world selling; from here the unique café-themed stand was born. At first glance, Premier’s stand looked and functioned much
like an actual high street café. However, on closer inspection it transpired that the café had been almost entirely constructed and dressed with products from Premier’s arsenal of sign and display substrates. Around 25 products featured within the stand’s construction and a further 40 as printed samples. Inside the café itself almost every surface was either wrapped in self-adhesive vinyl like Drytac Paper Fleece Smooth or clad in one of Premier’s sheet media products like eTEC ACM. Even the bin units were built out of Foamalux Eco Black! Visitors to the stand engaged with a variety of sign and display materials, in application-based settings that demonstrated their practical uses. In addition to this, Premier’s stand featured both internal and external elements, with plenty of similarly themed meetng space. As part of the external build, Premier’s contractor DCE built two sections of brick wall specifically to demonstrate Drytac Street FX’s and Polar HiGrab Air’s ability to adhere to tricky, uneven surfaces. Alongside the team of industry experts, Premier was joined
by professional barista Koala Koffee, inviting visitors to discuss products, projects and solutions over a nice hot coffee.
Premier HPC Laser Sign & Digital UK 2025 was
incredible – there’s nothing quite like seeing our latest technology in action and getting real feedback from the people who use it. The buzz around the UK debut of the TrueVIS XP-640 has been amazing, and it’s clear that speed, quality, and efficiency are top priorities for businesses right now. This event is not just about showcasing products; it’s about conversations, problem-solving, and helping our customers push their businesses forward. We’re excited to keep that momentum going and see how our solutions make a real impact
- Rob Goleniowski, head of sales, UK & Ireland, Roland DG
www.signupdate.co.uk March/April 2025 | 39 |
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