Partner Content from
Life in the channel
Size isn’t everything Dan Waters, EMEA VP,
partner and alliances at Snowflake talks about the importance of SMB partners.
Can you tell us more about yourself and what your role involves? I’m responsible for the growth, enablement, expansion and evolution of Snowflake’s Partner Ecosystem across EMEA. I am passionate about creating and building channels, driving value partnerships and leveraging ecosystems. I have experience working with all types of partners across EMEA, including global and regional system integrators (GSI’s/RSIs), independent soſtware vendors (ISVs), technology providers, and the largest public cloud providers. Prior to joining Snowflake in 2021, I held senior leadership positions at Arrow ECS, Bell Micro, and OpenPSL, and was responsible for creating new channels and go- to-market strategies for startups entering the EMEA Market. With the Snowflake Data Cloud continuing
“The
Snowflake EMEA partner ecosystem consists of over 1,400
What is Snowflake’s EMEA partner ecosystem? Te Snowflake EMEA partner ecosystem consists of over 1,400 partners across the region, and it’s central to how the company operates. It supports customers to migrate data, leverage seamless integrations and apps, and unlock more data assets, allowing them to set their sights on future innovation. Te Snowflake EMEA partnership ecosystem
is a broad and diverse platform, broken into four pillars. Services partners (global and regional)
to expand through product innovation, ecosystem growth and a customer-first mindset, I am determined to deliver on our Snowflake partner ecosystem strategy of co-selling, co-building, and co-marketing. As of January this year, we have over 6,000 joint customers with AWS globally, accounting for 84% of Snowflake customers, which has expanded by five times over the last three years. Snowflake works closely with partners to deliver pre-built, industry-specific Data Clouds, aiming to leverage best practices, reduce time-to-value, and increase overall impact for our customers.
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partners across the region, and it’s central to how the company operates.”
drive pipeline and time to value for our customers on Snowflake’s Data Cloud. Tese partners also help to sell in markets where Snowflake does not have a local office, and build local-to-local relationships with
customers. Technology partners help to accelerate specific workloads on the Data Cloud and offer additional technology capabilities such as ETL, data science, and
data visualisation. From data management to data analytics, our partnerships and integrations with our technology partners enable customers to leverage Snowflake’s flexibility, performance, and ease of use to deliver more meaningful data insights. Powered by Snowflake partners build managed and connected
applications, and solve specific workload challenges, such as cybersecurity and vertically aligned solution offerings.
November/December 2023 | 49
Interview
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