Interview
A buzz about cloud storage
PCR catches up with Richard Czech, chief revenue officer at Cubbit to explore what the company is offering to channel partners.
What was the inspiration behind Cubbit? Cubbit draws its inspiration from the collective behaviour of bees, who work together in a swarm-like fashion to create a highly robust and resilient system, much like a cooperative model with storage contributors. A cornerstone of our foundation is the desire to create energy- efficient storage systems, reflecting a profound commitment to green technology.
What does Cubbit offer? We offer a geographically-distributed S3 cloud storage solution, enabling clients and partners to securely store data, including backups, media files, and more, while maintaining a data durability of eleven nines, or 99.999999999%. Tis architecture facilitates the use of multiple data centres for each S3 bucket, eliminating the dependency on a single data centre location. Tis design allows customers to establish a robust S3 infrastructure distributed across different geographical locations, taking advantage of top-tier storage technologies without confining data to one data centre location. Tis significantly enhances both the Recovery Time Objective
(RTO) and Recovery Point Objective (RPO), ensuring that even the loss of a data centre location would not hinder the data restoration process or impact the data.
What sort of partners are you looking for? We’re actively seeking to establish strategic partnerships with MSPs and VARs who recognise the importance of addressing the ever- increasing customer concerns surrounding data sovereignty linked to S3 cloud storage. With a pioneering technological approach, Cubbit differentiates
with its distributed S3 storage model, which spans between three to dozens of cities within each country. Tis is a particularly
22 | November/December 2023
significant feature in light of increasing regulations and legislation that are driving businesses to seek more secure and controlled data storage solutions enforced by sovereignty. In today’s increasingly interconnected digital
environment, businesses of all sizes – from SMBs to large enterprises – have become highly adept at employing centralised cloud storage and S3 for data backup and storage purposes. However, the introduction of legislation such as the Clarifying Lawful Overseas Use of Data Act, commonly known as the Cloud Act, has raised legitimate concerns. Te act has significant implications on data privacy, as it potentially grants US law enforcement agencies the ability to access data
stored overseas. For companies with a global footprint, this presents a real risk to data sovereignty, causing them to re-evaluate their data storage and management strategies. Tis is where Cubbit’s proposition becomes incredibly relevant.
With just a few steps, customers can regain the control they seek and enhance the management of their S3 data. Tis means MSPs and hosting providers can quickly and effectively integrate Cubbit into their offerings, creating their own S3 services in a matter of minutes. In doing so, these partners can effectively respond to legislative changes, address their clients’ data sovereignty concerns, and importantly, yield better returns on their infrastructure investments.
What is the new channel partner programme? Within the framework of a typical partner programme that includes training and certification, sales and marketing support, technical support, and financial incentives, we take it a step further by empowering partners to create new offerings, such as ‘DS3 Data Sovereignty-as-a-Service’. Tis enables partners to propose a range of incremental services that directly address key customer concerns.
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