Interview
With the rise in cyber-attacks such as ransomware, and increasingly stringent regulations and compliance requirements, this service is a timely, unique and valuable addition to the partner programme. We provide partners with dashboard and monitoring tools,
which they can use to customise dedicated cloud storage services for their clients. Tese services can take into account pre-existing infrastructure, specific anti-ransomware protection measures, and primary objectives for RTO or RPO in disaster recovery plans. Tis solution allows for scale capacity and performance based on each customer’s demand while keeping costs minimal.
How does it benefit MSPs with SMB customers? Our channel partner programme and technology offer numerous advantages for MSPs working with SMB customers. Te distributed storage model not only optimises resource use but
also significantly cuts down costs for MSPs. It offers a highly cost- effective approach with no egress fees, no charges for deleted storage, and no costs for S3 API calls. It is compatible with the S3 interface, widely used in the industry, making it easy to integrate into existing backup or storage systems and services. With the growing concerns over data privacy and sovereignty, this
solution enables MSPs to offer SMB customers a geographically- distributed storage solution, enhancing data control and addressing regulatory compliance issues. Te distributed architecture, with storage spread across at least three cities within a country, ensures high resilience and redundancy, minimising data loss risks. Te technology is designed to use less energy compared to
traditional cloud storage, aligning with the company’s global sustainability goals, which can be a significant selling point for SMB customers. We can scale capacity and performance on demand, enabling
MSPs to quickly adjust to changing client needs. In addition, MSPs can easily blend on-premises, edge, and private or public cloud storage resources to meet specific customer requirements. In essence, MSPs can leverage our cloud storage solution to
provide SMB customers with a secure, cost-effective, and sustainable data storage solution, potentially expanding their service portfolios and driving business growth.
How will Cubbit support partners? We support partners in a variety of ways – in addition to a localised sales team, each partner will be assigned a dedicated account manager who will serve as the main point of contact and be responsible for understanding the partner’s specific needs and requirements, and coordinating with other teams to ensure the partner receives the necessary support. Our pre-sales team provides assistance in understanding the
customer’s needs, craſting tailored solutions, preparing quotations, and addressing any technical queries that the partner or customer may have. Tis support can also include conducting product demonstrations, customer meetings, or joint marketing initiatives. Following the sale, we provide ongoing technical support to help
the partner with the implementation, system optimisation, and troubleshooting. Tis support can also extend to updates, or new feature rollouts. We of course provide regular training and certification programmes for partners via our dedicated partner portal.
www.pcr-online.biz November/December 2023 | 23 We also offer marketing collateral, sales tools, and promotional
materials to help partners market our products effectively. Tis can also involve co-branding or co-marketing initiatives to jointly promote the partnership and solutions. Finally, we maintain a strong feedback loop with partners,
involving them in the product development process, taking their input on new features or improvements, and providing early access to new updates. Trough these measures, we provide a robust support
framework for partners, ensuring they have the necessary resources, knowledge, and tools to successfully sell and implement our solutions.
What makes Cubbit different from competitive offerings? Our approach to distributed cloud storage stands out from the competition thanks to several distinctive features and principles. Unlike many cloud storage providers, our model allows data to be stored across multiple geographic locations – a minimum of three cities – in a single country. Tis addresses key data sovereignty concerns, helping businesses maintain control over their data and adhere to regulatory requirements. Our architecture provides superior resilience, with hyper data
redundancy built into the system. Tis minimises the risk of data loss and ensures high availability. Furthermore, encryption at rest and in transit ensures that the stored data is secure. Our solutions are compatible with the widely-used S3 interface,
which makes integration into existing systems and services straightforward. With a dedicated and 100% indirect sales model, channel support
system for partners, including localised sales teams and region- specific pre- and post-sales resources, we ensures partners have all the necessary tools and the assistance they require to succeed.
What is the future for Cubbit? Our future is extremely exciting, with expansion plans that include a broader partnership network, geographical reach, and continual technology advancements to meet evolving business needs. Our commitment to sustainability and regulatory compliance is likely to position the company as an increasingly attractive choice in the cloud storage market.
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