Gaming
UPGRADE TO SAVE
Iwona Zalewska DRAM business manager, Kingston EMEA argues that boosting gaming performance by upgrading can slash the financial and environmental cost.
F
or gamers, the moment a PC starts grinding through the boot-up process, browser tabs take more than a second
to open, and, worst of all, a new game judders across the display, it’s not only alarming but signals it’s time for a change. At some point, every computer reaches its
performance limitations and users start to experience a marked slowdown. While it might be tempting to begin looking at a new model straight away, there are other more economical and environmentally friendly ways to make a PC fit for purpose again, even for the most serious of gamers. Given that PCs are a combination of
components, it makes sense to determine if there is one that is significantly limiting functionality. Advising a user that they can replace one or a couple of parts to achieve a significant performance boost will win resellers credibility and is likely to influence the customer’s decision about where they purchase from in future. Two of the easiest and most impactful components to replace
are storage drives and memory, which with a simple upgrade, can breathe new life into an existing system, delivering a marked performance upliſt without the heſty price tag of an entirely new computer. Taking this approach not only saves money, but also the time it takes to set up, install solutions and transfer data onto a new purchase. Te additional advantage is that it’s considerably more
30 | November/December 2023
sustainable to replace parts than to dispose of an entire system. Memory and storage play key roles in
helping gamers to experience rapid load times, high resolution imagery and outstanding gameplay, but they operate in very different ways. Memory – RAM – constantly processes and manipulates data but the information it holds can only be accessed on a short-term basis. Storage via a hard disk drive (HDD) or solid-state drive (SSD) will record and store data indefinitely, including applications, games or information loaded during use.
When to advise an upgrade Computers today come with at least 8GB memory which is more than sufficient for everyday tasks. For gaming, however, the more
memory the computer has, the better it can access and load data quickly instead of retrieving it from storage. Low available memory usually equals poor performance. Resellers should also encourage gamers to consider the other applications they are running which will impact on the available memory in the system. If a PC is failing to run the game properly, or even at all, upgrading memory is a good option. If the existing hard disk drive is full, it’s both easy and effective for
a reseller to remove the HDD and upgrade a customer’s PC with an SSD to increase performance. Upgrading an HDD or SSD to a larger
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