Retail
Process mining: a crucial opportunity
Rupal Karia, country leader UK&I at Celonis reveals how deep data analysis can improve retail business.
P
rocess mining offers business leaders an important opportunity to navigate a decade of rapid change and
evolution for the sector, helping to address the challenges and opportunities of the coming years. Retailers are facing evolving and increasingly complex supply chain and distribution logistics, and a growing need to optimise and adapt fulfilment operations to today’s complex customer environment. Meanwhile, the sector is also dealing with the rapid growth of online shopping, which is predicted to double this decade. Data integration and process mining
are key technologies in uncovering important insights in this time of change, as demanding consumers switch to lower cost alternatives, with 80% opting for cheaper brands and smaller pack sizes. Process mining offers business leaders the ability to uncover ‘hidden’ opportunities which can improve returns and drive
36 | May/June 2024
efficiency. It will also be a key stepping stone for ambitious retailers hoping to adopt advanced technologies such as generative artificial intelligence (AI). So how does process mining help? Te
technology offers an end-to-end view of business processes using event logs, which offers an X-Ray view of what’s really happening within the organisation. For the process-heavy retail sector, where retailers oſten run thousands or even hundreds of thousands of processes through multiple systems on a daily basis, it’s a perfect fit. Process mining offers the ability to bring all
those systems together through data integration, and then apply process intelligence. Tis is a huge opportunity. Being able to view process data in an easy-to-understand form offers
a unique picture of how processes actually work, with process intelligence highlighting actions which can help improve the way retailers do business.
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