Retail


INTRODUCING APEOS


 talks to PCR about the Apeos range and the company’s entry into the European and 


W 34 | May/June 2024


hy did Fujifilm decide to enter the UK office printer market now?


As market-leaders in the Asia-Pacific


region, not just in terms of sales, but also in setting standards for what technology can do in the office market, we think that the UK’s dynamic and innovative business environment is the perfect place for us to begin introducing the Apeos range to Europe. We’re here to make a difference with sustainable, reliable and secure printers, reflecting our history of innovation and excellence in printing technologies.


Tough the office printer market


in the UK is very mature, there’s a clear demand for high-quality, reliable multifunction devices that support the digital and flexible needs of the modern workplace. We’ve identified an opportunity to bring the Apeos range to the UK in order to meet that need; leveraging nearly a century of imaging excellence and a 60-year heritage in toner print technology in order to do so. Te Apeos range distinguishes itself


through a combination of Fujifilm’s quality, innovative technology, and strong environmental credentials.


www.pcr-online.biz


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