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Michelle Winny


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Graphic Designer Steve Williams


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ADVERTISING SALES Advertising &


Commercial Partnerships Sarah Goldhawk


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INTERNATIONAL PCR and its content are available for licensing and syndication re-use. Contact Colin Wilkinson for opportunities and permissions. colin.wilkinson@biz-media.co.uk


MANAGEMENT Media Director Colin Wilkinson


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TheEditor I


It’s the people that count


n our retail analysis this month we look at how SI’s can help to create ‘information architecture’ and coach customers to model their content effectively. In our Big Interview, we learn more about the Norton Empower Reseller


Program and how partners can gain rewards when selling applicable Norton Empower-enabled products and services to their customers, remunerated though an attractive revenue share program. In this month’s Networking & Cyber Security focus, Cradlepoint’s Ross Hockey


discusses the changes MSP’s need to be aware of as businesses grapple with a new hybrid way of working and what value 5G wireless technology can bring in the long term. Lewis Pope, Head Security Nerd at N-able, uses primary research to discuss how


MSPs can bolster their efforts to truly create a strong cybersecurity program. Scott Wilson from eFax advises on how to keep the faxes flowing as we face PSTN


switch-off. Back in May we announced Intel’s Hannah Freeman as one of two winners of PCR’s


Under 30’s Rising Stars of the Industry. Hannah tells us about what led her to pursue a career within the channel, how the channel can look to attract a younger workforce and what life is like in the fast lane as one of Intel’s most up and coming members of the team. As the second of two winners of PCR’s Under 30’s Rising Stars of the Industry


Printed by Buxton Press Ltd ISSN: 1742-8440 Copyright 2022


Maverick AV Solutions’ Lewis Williamson speaks about about his interest in UC, IT and AV market segments and how he found his way into the channel. Monica Eaton-Cardone, Chief Operating Officer and Co-Founder of Chargebacks


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All contents © 2022 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact


manufacturers and retailers directly with regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affiliated in any way with the companies mentioned herein.


If you submit material to us, you warrant that you own the material and/or have the necessary rights/ permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.


Michelle Winny Editor


michelle.winny@biz-media.co.uk www.biz-media.co.uk www.pcr-online.biz +44 (0)203 143 8777


Sarah Goldhawk PCR Awards


sarah.goldhawk@biz-media.co.uk July 2022 | 3


911 discusses how she set about creating a solution that to date safeguards over 2.4 billion online transactions. Armin Neumaier, Head of Partner & Channel Sales EMEAR at Cisco


ThousandEyes discusses leading growth of Cisco ThousandEyes’ channel team and the business opportunities this presents.


Michelle Winny, Editor michelle.winny@biz-media.co.uk


Editorial: 0759 529 8729 Advertising: 0787 259 4600


THE TEAM


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