thebiginterview
Why should end users turn to Norton for the cybersecurity needs? With our trusted brands, products and services, we continue to evolve as emerging cyberthreats do. Norton is one of the most trusted brands in Cyber Safety4
random player to gain an advantage and on the flipside, if their gaming account was hacked 71% of gamers surveyed would be very upset or devastated if their personal information was stolen6
, offering a diverse range of
products and services to fit the vast majority of customer digital safety needs. Consumers have a wide array of options, from the basic Norton AntiVirus Plus to Norton360 Standard, Norton 360 Deluxe, Norton 360 Advanced, Norton 360 for Gamers and Norton 360 Premium plans as well as Norton Identity Advisor Plus. Te breadth of offerings as well as our dedication to further our impact through this program demonstrates the brand’s passion to help empower our partners’ customers and their families to feel safer in their everyday digital lives.
Can you tell us about the current state of the cybersecurity market and the most pressing concerns affecting the channel? According to the Norton Cyber Safety Insights Report, nearly half of consumers in the UK (48%) have ever been a victim of cybercrime, with around three in 10 (29%) reporting they have experienced cybercrime in 20215
. Cyber Safety is no longer just a challenge for
a select group but rather a large problem that grows year-over-year. Today, consumers need to protect themselves from ever-evolving cyberthreats from traditional malware to sophisticated phishing threats that can result with consumers’ information being stolen and sold on the Dark Web – and everything in between. In the channel, the biggest challenge we see is providing end
users with the products and services they need to simply and effectively help protect consumers with this increasingly diverse range of cyberthreats. At Norton, we aim to provide our partners with products and services that evolve with the landscape to help overcome this challenge.
How does the Norton Empower Reseller Program benefit consumers? This program not only offers exciting benefits to our partners but helps to further our vision to protect and empower more people to live their digital lives safely. Norton Empower members in the UK have access to sell Norton AntiVirus Plus, Norton 360 Standard, Norton 360 Deluxe, Norton 360 Premium, Norton 360 for Gamers and the new Norton 360 Advanced and Norton Identity Advisor Plus – providing consumers with a wide access to these trusted services.
How have the needs of industry sectors such as gaming evolved over recent months and how is Norton responding to these requirements? Norton has conducted recent research around gaming with its Consumer Insights Safety and Pulse Reports. Tese not only inform the public how they should be staying safer online but also how Norton can continue to adapt to help protect our consumers. In November 2021, the Norton Consumer Insights Safety
Report looked into the lengths that gamers would go to in order to gain an advantage. According to the findings, 29% of the gamers surveyed said they would hack into the gaming account of a
www.pcr-online.biz June 2022 | 19
With the Portal, partners can: • Place orders and download product keys for Norton subscriptions with just a few clicks7
• Keep track of all your orders, as well as active subscriptions, via a clear and comprehensive overview
• Renew your customers’ subscriptions • Find out how much revenue share you’ve got coming • Claim your revenue share easily through the Reseller Portal8 • Easy access to Marketing Assets
Te process to assess revenue share is also very straightforward with 5 simple steps: 1. Partners buy the Norton Empower-enabled product key (ESD) on the portal
2. Tey then sell the product or service to their customer 3. Te customer then renews the subscription online on the Norton eStore
4. Tis will qualify for revenue share at up to 25%9 share in partners’ revenue share account
, which will
5. Partners can keep track of their revenue share via the Norton Empower Reseller Portal10
.
Norton works to help address such concerns with its Norton 360 for Gaming, which includes: • Dark Web Monitoring for gamer tags and personal information that may end up on the dark web
• Notification Optimisation for Windows PCs (excluding Windows in S mode, Windows running on ARM processor), which will notify the user if it detects they are under attack or their protection is at risk
• Full-Screen Detection Mode is device security for Windows PCs that detects when the user is using full-screen mode, and silences all but critical security alerts
Can you explain more about the Empower Reseller Portal and what is has to offer? Te portal is an easy-to-use offering that simplifies the process of managing all product keys, active subscriptions and previous orders in one place.
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