News
Exertis AV partners with Sony to deliver premium AV
solutions EXERTIS AV has formed a new partnership with Sony Professional Displays & Solutions Europe. Together, the companies will empower customers to enhance communication and collaboration with state-of-the-art displays, digital signage, and AV technologies that meet the demands of a modern, connected world. “I’m delighted to announce that from January, we will be launching with Sony, which further strengthens Exertis AV’s portfolio and specialism with a premium, globally recognised brand that delivers unparalleled innovation and quality,” said Al Coyne, AV commercial director, Exertis AV. “This partnership delivering exceptional value and choice to our customers.” “We are very pleased to welcome Exertis AV as an
accredited distributor for Sony Professional Display Products and Solutions. Building upon our existing partnership with Exertis in Europe, this new partnership will enable us to expand our reach across the UK & Ireland, delivering innovative professional display solutions to a broader audience. Together, we are committed to enhancing the experience for our clients and driving strategic growth of our B2B business in this dynamic market,” said Moya Kelleher, head of B2B sales – UK & Ireland and Nordics at Sony Europe.
Brigantia forms new partnership
with AuthN by IDEE IN A MOVE to combat credential phishing and password-based attacks, cybersecurity distributor Brigantia has announced a new collaboration with AuthN by IDEE, a leading innovator in multi- factor authentication (MFA) technology. This partnership marks a new era for Brigantia’s partner community, equipping them with a cutting-edge, phish-proof MFA 2.0 solution designed to eliminate identity-based cyber threats. Phishing remains the leading cause of cybersecurity breaches, with compromised credentials being the number one route to account takeovers and sensitive data leaks. Brigantia’s managing director, Angus Shaw, commented on the newest addition to their portfolio: “Our mission has always been to provide our partners with our partnership with AuthN by IDEE is a testament to that commitment. Its cutting-edge MFA 2.0 technology is a game- based attacks. We are thrilled to bring this solution to our partner community.”
6 | January/February 2025
TP-Link UK and Purdicom team up to deliver networking
solutions to MSPs and ISPs TP-LINK, a global leader in Business Networking, ISP and consumer smart home solutions, today announced a strategic partnership with Purdicom, the UK’s leading distributor of cloud, security and wireless technology, to deliver TP-Link’s Omada products to its Managed Service Providers (MSPs) operating in sectors such as hospitality, education and multiple dwelling units. Purdicom, known for its extensive network of over 700 partners, is dedicated to supporting businesses by providing Wi- Fi, networking and cloud solutions. This partnership aligns with Purdicom’s strategic investment in the installer market and expands its TP-Link portfolio. managed networking solution for MSPs. The Omada platform integrates access points, switches, and routers into a single cloud-managed interface, enabling seamless network control across diverse environments. TP-Link’s Aginet Solution, encompassing TAUC, Aginet comprehensive remote Wi-Fi management capabilities. These tools reduce operational costs, streamline troubleshooting, and ISPs. Through Purdicom’s collaboration with ASK4, Omada
products are now available in various MDU environments such as Student Accommodation, Build-To-Rent and Later Living. Additionally, through working with partners such as The Metatech Group and Performance Networks, TP-Link’s Omada enhanced connectivity solutions tailored to the unique needs of and leisure sectors. Hugh Garrod, managing director of Purdicom, said: “Our MSPs
rely on us to provide best-in-class technologies that meet the diverse needs of their clients. TP-Link Omada range stands out as an ideal networking solution across multiple verticals due to its reliable, secure, and scalable network that is easy to manage. By investing heavily in our networking spend, we’ve supported over 40 accounts since February 2024 alone. We’ve been able result.” “We are committed to empowering our distribution partners with the products and resources they need to add more value to their customer conversations and transactions. In working with a range of partners across the MSP, ISP and installer markets, the Omada and Aginet ranges are now being utilised in more verticals than ever,” said Ben Allcock, Sales Director, UK&I at TP-Link UK. and advanced management platforms, Purdicom is positioned to expand its reach in the ISP market further. This collaboration ensures end-to-end solutions for ISPs while empowering MSPs to deliver reliable, scalable, and easy-to-manage networks for their clients.
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