Security


SAGE ADVICE


 looks at how channel companies can simplify cyber security to build trust and agility for SMBs


R 40 | January/February 2025


ecent research reveals that cyber security and data protection are the top priorities for small and medium-


sized businesses (SMBs) aiming to enhance their digital agility. Although already stretched thin managing daily operations, SMBs recognise the increasing importance of cyber security, especially as they adopt new technologies like artificial intelligence. However, they need help to navigate the complexity. Tis is an opportunity for channel


companies to transform cyber security from a perceived burden into a source of competitive advantage, leading the charge


in promoting ‘security-first’ strategies with their customers. Not just improving security in their products, but equipping SMBs with the knowledge they need to take ownership and enhance their cyber security resilience to thrive in the digital economy.


Building trust through proactive cyber security support Cyber security can be complex, and SMBs are increasingly seeking tech solutions and expert advice to navigate these challenges. Tis presents a significant growth opportunity for technology providers and resellers who can assist with all aspects


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