industryopinion The future of SaaS
Creatio, discusses no-code and AI.
O
nce the backbone of many organisations, legacy systems are increasingly becoming a bottleneck in the digital age. With 31% of the average organisation’s technology made up
of outdated IT systems, applications, and software, a challenge now lies in modernising these systems without disrupting operations or incurring significant costs - or risk being left behind. Over the years, SaaS tools have empowered channel partners to
deliver adaptable solutions that cater to a wide range of customer needs. However, as businesses become increasingly complex, traditional SaaS offerings struggle to keep pace. To continue delivering value to customers and maintain a competitive edge, channel leaders must ensure the SaaS solutions they offer evolve alongside a dynamic market.
Introducing a composable approach No-code platforms have emerged as a powerful solution to address this emerging gap. By empowering users to create custom applications without extensive coding knowledge, no-code platforms enable businesses to build tailored solutions that align with their specific needs rapidly. In doing so, employees within these businesses can become ‘citizen developers’ – non-IT employees who can create applications or enhance existing systems without formal training in software development. Among the benefits of no-code technology is the ability for
businesses to rapidly innovate, improve operational efficiency, and deliver superior customer experiences. With the emergence of citizen developers and the ability to quickly build and deploy custom applications without relying on specialists, businesses can respond swiftly to market changes and stay ahead of the curve. Additionally, empowering non-technical employees to create solutions can boost productivity and foster a culture of innovation. Freeing up valuable IT resources allows them to focus on strategic initiatives, improving overall IT efficiency and reducing unnecessary costs. In this way, no-code solutions allow channel leaders to offer
clients tools that will dynamically evolve alongside organisations’ rapidly developing needs and be extremely specific to these needs. At the same time, they can equip their clients with enhanced SaaS benefits, such as accelerated time-to-market, unleashing the creativity of citizen developers, reduced IT backlogs, and enhanced customer satisfaction. With all of this in mind, it’s no surprise that Gartner forecasts
that 70% of newly created apps will rely on no-code tools in 2025. And now, with its integration into these environments, AI has the potential to accelerate this growth even further, unlocking new opportunities for rapid and efficient application development.
10 | January/February 2025
The power of automation The integration of artificial intelligence, particularly generative AI, has supercharged no-code platforms, elevating their capabilities to new heights. Beyond automating repetitive tasks, AI-powered no-code tools can suggest optimal workflows and generate code snippets, significantly accelerating development cycles. This frees human workers and developers to focus on strategic innovation and creative work, ultimately driving business growth. The combination of AI and no-code is powerful, with
generative, predictive, and agentic AI patterns all working together to unlock new possibilities for businesses. Generative AI, for instance, can help with creating new content, such as code, text, and images, while predictive AI can anticipate future trends and make informed decisions. Agentic AI, on the other hand, can take autonomous actions based on predefined rules and objectives. For example, an AI-powered no-code platform could autonomously suggest features or deploy application updates based on predefined criteria, such as performance thresholds or security vulnerabilities. Moreover, the streamlined approach of combining these key AI patterns into one unified platform is reshaping how businesses can build and deploy applications, making development faster, more efficient, and more innovative. Contrary to the widespread misconception that AI will replace
human jobs, it is increasingly evident that AI augments human capabilities. Developing and maintaining AI systems also creates new job opportunities in fields such as data science, machine learning, and AI ethics. By embracing these AI-powered platforms, channel leaders can influence businesses to future-proof their operations and foster the development of new roles to meet evolving customer needs in the years ahead.
A new era for channel partners The SaaS channel has significantly transformed over the last decade, reshaping how partners deliver value to their clients. As we look to the future, the limitations of traditional, out-of-the-box SaaS solutions are becoming increasingly apparent. 94% of IT decision-makers state that innovation is a “top
strategic priority” for their organisation in the year ahead. Therefore, the successful channel partner in 2025 will embrace the power of composable no-code platforms to help customers turn this priority into a reality. By investing in no-code now, channel partners can strengthen their customer relationships, unlock new opportunities, and solidify their position in the market by future- proofing their offerings.
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